PPC vs SEO Conversion Tracking

[Diana34]

I have a third party vendor working on a Bing only PPC Campaign.  They are using a couple of our website urls as landing pages and the same contact form I use to track seo conversions.  How can I seperate PPC from SEO conversions?

[WhoWuddaThunk]

Do you mean within Google Analytics, or in some other capacity?

[Diana34]

Either in Google Analytics or in any other format you can recommend.

[Diana34]

Can Google Analytic s track a Bing PPC Campaign?

[WhoWuddaThunk]

I believe you have to tag your URL's to identify the Bing and Yahoo paid traffic:

http://www.analyticsseo.com/blog/setting-up-google-analytics-to-measure-yahoo-and-bing-pay-per-click-ppc-campaigns/

You will also need to have conversions set up on your website.  Raven has an awesome tool to generate code in case you don't already track that: http://gaconfig.com/

[Diana34]

Thanks for the info!