Advising clients on Blogs, twitter and social

[JohnW-UK]

I am looking to put a crib/cheat sheet together for clients about writing content, blogs and twitter and other social.

I want this to be SHORT - SHARP and to the point. Any advise is appreciate.

This is what I have so far....

Blogs - Tell the world what your company is doing, whats new, also link it to the news - BE INTERESTING - Educate don't just say "we offer this services its great" - make it relevant BUT do not be obvious - ask yourself would you read this blog find it interesting - read it again - what did you learn?

Twitter - Treat like a micro blog with a personality - use it to great a company personality do not just link to your site when you do a blog post - comment on news events - BE INTERESTING - BE FUN - Make people want to engage with you - we recently tweeted this:-

eg:- Something pointless for the weekend - See fun video link.

Social - Again use it to create a company personality - be fun but do not just copy and paste the same content - judge your audience.

Feel free to help....

watch?v=isZNJjPsaMI

[EGOL]

Too many blogs are "corporate blather'.

If you have been active in your industry for any length of time you should be able to do these things for your customers....

1. answer the questions that customers repeatedly ask about (receptionists, sales people and others who have first-contact-with-customers can tell you this)

2. answer the questions that customers are not asking but they really need to know (the guys in maintenance and repair can tell you this)

3. tell customers the things that will surprise them (these are amazing customer testimony, performance stats from manufacturer testing, data from your repair guys, comparisons with competing products... this is the stuff that your R&D staff and customer service people can tell you - have them chat it up with enthusiastic customers)

Honestly, nobody is going to thumbs up, share and link to "crap about your company" even if you think that it is "real company shit".  However, they will thumb up, share and link to the three items above.

Move the focus from "your company" to "your customer"  You need to tailor the message... "To what your customers want to know, will find useful or find interesting, entertaining or helpful."

This is "real customer shit".

[Travis_Bailey]

Cats! Pictures, videos, animated gifs - lots of cats!

[MoosaHemani]

When letting clients know about how to go with Blog, Twitter and other social entities, try to keep your language as simple as you can and talk about how it will benefit them!

If I would be at your place, I would have done something like this:

Blog: An area on your website that let your audience/customers informed about what you are up to and what your plans are in the near future. Don’t try to sell your service rather try to educate your audience and set your image as an expert by providing them valuable content on regular basis. Your aim from the blog is to create and engage a community around your brand.

Twitter: A platform where you get a chance to interact with your audience and set your positive image within the market. Instead of dropping the links again and again, try to communicate with the audience and give them a feeling that you listen to them and care about them. People love the brands who listen to them.

Social: “Don’t Sell, help them buy” this is a perfect definition of social. Try to be as humble as you can and set a positive image within your audience. Do not expect a ROI from social (atleast not directly) but use it to bring awareness within the people and engage with them with the brand that later can help you bring word of mouth and conversions.

Hope this helps!

[JohnW-UK]

Yes I agree but I feel to also comment on news/events - don't always say this is why we are good. I think it's good to say to the person writing it - do you find this interesting - would you actively read a blog like this. Find your company UPS and personality in the blog.

[JohnW-UK]

That's more for social and viral and giving your company a personality...

[JohnW-UK]

Totally agree - amazing reply - I was think about doing bullet points for each section - i.e. a short paragraph/sentence or two and then bullet points of do's and don't for blogs, twitter and other social platforms. Will think about them tonight and try and post tomorrow.