Want to merge high ranking niche websites into a new mega site, but don't want to lose authority from old top level pages

[Gogogomez]

I have a few older websites that SERP well, and I am considering merging some or all of them into a new related website that I will be launching regardless.

My old websites display real estate listings and not much else. Each website is devoted to showing homes for sale in a specific neighborhood. The domains are all in the form of Neighborhood1CityHomes.com, Neighborhood2CityHomes.com, etc. These sites SERP well for searches like "Neighborhood1 City homes for sale" and also "Neighborhood1 City real estate" where some or all of the query is in the domain name. Google simply points to the top of the domain although each site has a few interior pages that are rarely used. There is next to zero backlinking to the old domains, but each links to the other with anchor text like "Neighborhood1 Cityname real estate". That's pretty much the extent of the link profile.

The new website will be a more comprehensive search portal where many neighborhoods and cities can be searched. The domain name is a nonsense word .com not related to actual key words. The structure will be like newdomain.com/cityname/neighborhood-name/ where the neighborhood real estate listings are that would replace the old websites, and I'd 301 the old sites to the appropriate internal directories of the new site.

The content on the old websites is all on the home page of each, at least the content for searches that matter to me and rank well, and I read an article suggesting that Google assigns additional authority for top level pages (can I link to that here?). I'd be 301-ing each old domain from a top level to a 3rd level interior page like www. newdomain/cityname/neighborhood1/. The new site is better than the old sites by a wide margin, especially on mobile, but I don't want to lose all my top positions for some tough phrases.

I'm not running analytics on the old sites in question, but each of the old sites has extensive past history with AdWords (which I don't run any more). So in theory Google knows these old sites are good quality.

[ProductPearson]

Hi,

If they are different locations, personally I would use subdomains and then categorize within that. But that is purely my personal preference. Same goes if you were to expand into different locations such as other countries or languages, so this keeps it future proof and makes sense with the structure of the site.

I agree completely with switching to a mega site. Building up the authority of a single domain will bring so much more traffic to the other pages on your site, even sometimes when they lack any relevance or keywords related to the main domain.

I'd definately start using Analytics so that you can see which sites and content you need to be featuring above other content.

Plus I'm not 100% sure but I am not aware that Google use Adwords for SEO/good quality management. They barely know when bad ads are getting through and it takes a while for them to have them removed.

Ash

[Gogogomez]

Thanks Ashley, but the question still remains if I will lose any ranking and authority by 301-ing a page that was a top level page on my old domain to a related interior third level directory on my new site. In other words, does Google assign additional weight for a page being a top level home page, and will that weight be lost when 301 redirected to a deeper level page? It makes sense for Google to do so, as most likely content on the home page is less likely to be spam.

Here is an article discussing this: http://www.lunametrics.com/blog/2011/05/09/pros-cons-merging-websites/