Organic 'not provided data' - strip out brand?

[pauledwards]

I cannot strip out brand data on the 'not provided' keywords in Google analytics. Is this not possible anymore? I understand we cannot get specific keywords but can we no longer strip out brand on organic traffic in Google analytics for keywords that are 'not provided' ?

[TimKelsey]

Hi Paul,

You're not able to get any keyword information out of "not provided" keywords not matter whether they are branded or not.

One work around that can give you a rough idea of branded vs. non-branded keyword traffic is to look at what page your "not provided" traffic landed on. If they landed on your homepage, they probably search for a branded term. If they landed on a product page, they probably searched for a term based on the product name.

It's not perfect, but it can help give you understand what's going on. You can find instruction on how to look this info up here - http://www.prontomarketing.com/2013/09/unlock-your-not-provided-keyword-data/

Let me know if you have any other questions!

Tim