Tagged URL ranking organically

[Elihn]

I've noticed that one of our GA tagged urls are ranking organically & therefore is skewing the referral data. The campaign that we were tracking is no longer active but the link still works, but it's going to an old landing page. I asked our developers if we could redirect it but they said that it didn't work. Does anyone have some advise or a solution for this?

Thanks!

[adammason]

Hi Elihn

You could block this page from search engines so that they no longer index the page. There are 2 main ways of doing this:

1. You can block the page using a meta tag.

2. You can block the page using the robots.txt file in the root of your website.

Let me know if any of this helps.

[Elihn]

Hi Adam,

Thank you for responding. Blocking the page would work but wouldn't I loose that traffic and ranking then?

[adammason]

Hi Elihn

Yes it would stop that particular URL ranking and you would lose the traffic. Apologies, I assumed from your post that the organic data from that URL was causing issues and you did not want it indexed. I thought there may be a URL parameter you could block that URL and leave the original URL you want to rank in Google's index.

If you like you can PM me the URL and I can have a closer look.

Adam

[Elihn]

Thanks! I will send you a PM

Best,Elihn