What structured data would you recommend marking up for a companies 'service'?

[morktron]

Hi, I'm finally starting to use structured data in my clients sites now that Google has embraced it so much. I have a client that is a cosmetic physician and has associated services. I thought it would be beneficial to markup each service according to http://schema.org/Service

I'll be doing a similar thing with a new local surveyors website too.

I'm just wondering if it is worth doing and what Schema properties would you recommend using. For the cosmetic physician I'm thinking of:

description
name
url
sameAs
provider
serviceArea
serviceType

[Matthew_Edgar]

Hey Mark,

I think using the Service one probably is the most accurate. I'd add in an image (maybe a picture of the physician or their office or maybe even a logo) because if Google ever starts using that (like with rel author) that could be a good enhancement to your result. The serviceAudience and produces properties would add some more depth to the snippet's information.

You may also want to take a look at this discussion on Stack Overflow about using Good Relations markup for a service. It is a different approach and gets slightly different information out there.
http://stackoverflow.com/questions/19121886/schema-org-businessfunction-goodrelations

I hope that helps. I'd be curious what markup you end up with and how it affects things for your client's sites.

Thanks,
Matthew