The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Intermediate & Advanced SEO
    4. Does "Noindex" lead to Loss of Link Equity?

    Does "Noindex" lead to Loss of Link Equity?

    Intermediate & Advanced SEO
    3 2 930
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • M_D_Golden_Peak
      M_D_Golden_Peak last edited by

      Our company has two websites with about 8,000 duplicate articles between them. Yep, 8,000 articles were posted on both sites over the past few years. This is the definition of cross-domain duplicate content.

      Plan A is to set all of the articles to "noindex,follow" on the site that we care less about (site B). We are not redirecting since we want to keep the content on that site for on-site traffic to discover. If we do set them to "noindex," my concern is that we'll lose massive amounts of link equity acquired over time...and thus lose domain authority...thus overall site rankability. Does Google treat pages changed to "noindex" the same as 404 pages? If so, then I imagine we would lose massive link equity.

      Plan B is to just wait it out since we're migrating site B to site A in 6-9 months, and hope that our more important site (site A) doesn't get a Panda penalty in the meantime.

      Thoughts on the better plan?

      1 Reply Last reply Reply Quote 0
      • wrttnwrd
        wrttnwrd last edited by

        I believe EGOL answered this one:

        http://www.seomoz.org/q/noindex-follow-is-a-waste-of-link-juice

        However, I wonder - can't you just use rel=canonical. That works cross and intra-domain.

        M_D_Golden_Peak 1 Reply Last reply Reply Quote 0
        • M_D_Golden_Peak
          M_D_Golden_Peak @wrttnwrd last edited by

          Thank you, Ian.

          We thought about manually setting the canonicals on specific pages of site B to be the URL of the same article on site A...but we don't have the bandwidth to do this for 8,000 articles...plus, we're redirecting site B to site A in @ 9 months anyways. Really just looking for the best short term solution to protect site A in the meantime from Panda updates targeting duplicate content.

          EGOL gives a good breakdown of what he thinks is best. Thanks for sharing that link. I guess I'm dummy for forgetting that the "follow" portion of "noindex,follow" allows link juice to be spread to the pages linked to from the "noindex" page. That makes logical sense...but will it protect our domain authority? I would think so, but don't know for sure. If anyone is more certain than I am, please do add a vote of confidence 🙂

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post
          • Any idea why Google Search Console stopped showing "Internal Links" and "Links to your site"
            BlueCorona
            BlueCorona
            0
            4
            284

          • Google WMT/search console showing thousands of links in "Internal Links"
            vtmoz
            vtmoz
            0
            3
            109

          • Do image "lightbox" photo gallery links on a page count as links and dilute PageRank?
            BlueprintMarketing
            BlueprintMarketing
            0
            5
            500

          • What is the difference between link rel="canonical" and meta name="canonical"?
            Ideas-Money-Art
            Ideas-Money-Art
            0
            3
            1.3k

          • Can too many "noindex" pages compared to "index" pages be a problem?
            fablau
            fablau
            0
            13
            1.3k

          • Do links to PDF's on my site pass "link juice"?
            gfiorelli1
            gfiorelli1
            0
            3
            2.1k

          • Meta name="canonical" content="uRL" usage instead of link rel
            Ideas-Money-Art
            Ideas-Money-Art
            0
            10
            4.7k

          • If google ignores links from "spammy" link directories ...
            adriandg
            adriandg
            0
            9
            1.1k

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy