Help with ecommerce duplicate pages and SEO advice(magento base site)

[mokeestore]

Hi,

We have a magento build site (www.mokee.eu) and are selling our own branded goods. So far it is a very limited range of products. It's 1 baby crib in 5 variations.

We recently started getting more sales from the site, so I started to look a bit more into optimising our site.

I rewrote item name, created better descriptions, added meta titles and description etc. and subscribed to the MOZ analytics platform to understand a bit better ways to improve things up.

From what I saw we have a big issue of duplicated content because our product pages are the same and only the product colour changes, which is something google apparently doesn't like

However it is important for us that each colour get referenced by google so people who search for grey cot can find a picture of our grey cot etc... Also I was thinking to create only on multi variation page with all colour but when you have only 1 product to sell it might look a bit empty on the site.

1- Do you guys have some advise on how to go round this issue?

2- Do you have any other advise for my site in particular to optimise things and actually do you think i should be worried at all with such a small catalogue?

Thanks

Sam

[Asjad]

Hi Sam,

You need to add canonical tag to your Different color pages.

To help search engines to understand the duplicate content of your pages you can suggest the preferred version of the URL for each page, using the canonical URL tag, so you should install the Canonical URL’s for Magento module.

Read More  https://support.google.com/webmasters/answer/139394?hl=en

Also, After Reviewing your Website, I saw that you do not have Optimized Meta titles Like Homepage And Also your inner pages url looks too long. I think you need better optimized urls too.

Thanks

[mokeestore]

@ ImWaqas,

Thanks a lot!

I'll have a look at canonical URL's and meta description for home page etc...

Fot he URL, I thought it was the place to put as many keywords as possible:-) How would you structure them to be optimal for instance this one:

http://www.mokee.eu/index.php/baby-infant-cheap-cot-cot-bed-crib-cosleeper-scandinavian-minimalist-120-x-60-cm-5-colours-white-grey-blue-pink-brown.html

Thanks

Sam

[Asjad]

First I will try to delete this part /index.php/ and My structure will be

http://www.mokee.eu/baby-infant-cheap-cot-bed-crib-cosleeper-scandinavian-minimalist-5-colours.html

Then I will Write Proper Meta title and description where I will add all different color variations in description to go with highly optimized Title.

For URL''s and Titles You need to target a bit broader and You can put all other keywords in Content of the pages. G reads your content and can easily rank with optimized written content.

hope it helps

thanks

[Chris_CM]

Like ImWaqas said, canonical tags should be put in, all pointing to the default or most popular color.  As for the URLs, I would avoid keyword stuffing the url with synonyms, try something like this:

http://www.mokee.eu/cheap-baby-crib-scandinavian-minimalist.html

However, you should do some keyword research on your target market to determine which terms are popular for your target audience like baby vs. infant, crib vs. cot, cheap vs. low cost, etc.

Hope this helps,

Chris

[mokeestore]

@ ImWaqas @Chris Wilson,

Thanks for the tips. I'll clean the URL to keep what is essencial and tailor it to target audience language ( I guess google adword estimator tools are the right place to go)

For the Meta Title of out cot categorie page I have got

Buy Baby Cot Bed & Cribs | From £65 | MOKEE.EU

For the meta description of the cot category page ** I have got**

Buy an Ecologic Baby Cot |120 x 60 cm | ONLY £65 | FREE DELIVERY | 2 YEARS WARRANTY | 5 Colours (White, Dark Grey, Light Grey, Brown & Pink)>>DISCOVER>>

ANY GOOD??

Finally, where should the keyword stuffing happen then? Product description? meta description, meta title, etc.....

Is word frequency important as well? is number of words important?

Thanks

Sam

[Asjad]

Sam

Both of your Title and Description Looks Good. I think You have added all important features of your Product in the description so Cool

Well. Moz Onpage tool does suggest to have keyword Multi Time. Here : http://moz.com/researchtools/on-page-grader

To Me: All you need to write Well about all your Product features in Product page So it helpful to your users.

thanks

[Guest]

This post is deleted!