Internal Linking

[Bossandy]

If i link page A to page B then link page B back to page A would this have less effect than linking page A to page B only?

Also are their any good resources for learning internal linking best practise?

Thanks in advance.

[Asjad]

Hello,

There is no Problem in interlinking pages as long as you are linking with a Proper related Anchor text.

Make it Simple: Interlink Pages that are related to each other.

Read More at : http://moz.com/learn/seo/internal-link

Thanks

[Bossandy]

Thanks for the reply

Im still uncertain if reciprocal relevant internal links have more benefit than 'one way' internal links?

Also if for example i was targeting the key phrase 'plumbers london' & on my site i had a plumbers page & a page targeting london a area which my company covers. Which page would be best to internally link to for that phrase as in theory both pages could be targeted?

Cheers

[Asjad]

As I told you above; I will not mind reciprocal linking b/w the pages as far as It will be beneficial for the Visitors.

I will Certainly Link them with eachother (Your example). It will be Great.

For Example : See this Google Official blog page : http://googlewebmastercentral.blogspot.com/2013/10/easier-recovery-for-hacked-sites.html

So You can see they have interlink Alot in their Blog. So Don't get afraid and Go ahead and Link them Will Only help as long as it looks natural.

Thanks

[Bossandy]

Thanks again for the reply.

One other question, if i wanted to link my plumbers page to 4 different areas pages would the correct way be to the same keyowrds, example: plumbers london, plumbers essex, plumbers surrey & plumbers berkshire as these are the phrases  wish to rank for? Or should i vary the anchor text?

Cheers