How do I get impressions with specific search queries on Google places?

[CommercePundit]

My local Google+ page: https://plus.google.com/104228491449315888832/about?hl=en
Business name: Lily Ann Cabinets
Business location: 1630 Coining Drive, Toledo, Ohio, USA
Business telephone: (800) 551-1438
Business category: Cabinet Store
Website: http://www.lilyanncabinets.com

I have claimed one business on Google places associated to Kitchen Cabinets. According to my opinion, We're no.1 kitchen cabinet seller in Toledo, Ohio location. And, I am quite excited to gather impressions with Kitchen Cabinets keywords when people search from Toledo, Ohio location.

I have checked Google search result for Kitchen Cabinets keywords from Toledo, Ohio location. And, I am not able to see my website name in Google places search listing.

You can find out attachment to know more about it. Can anyone guide me to get impressions with Kitchen Cabinets search query with Toledo, Ohio location?

Kitchen-Cabinets-Google-Search.png?part=2&view=1&vt=ANaJVrFeEcjJlJHKq5yo0kuWtQJabJJDCi7YqGRINUizw8vf78eRwdqcP8byqWpWC02n28jEsXu7qU2SebzymrZ-NJB5Kam_qtZcC75iQIj_G6zr-Mzejyw

[Asjad]

Hi,

If you go to Google.com/paces

Go to your active listings and Click on Impressions , It will open up a detailed page where it tells you : Top search queries

You will get an idea about the keyword phrases from there.

Thanks

[Chris.Menke]

Commercial, I recommend the following as good places to start with building your Local Search knowledge so that you can get the impressions and click throughs you're hoping for:

• David Mihm is Moz's on staff Local Search expert and was also the cofounder of GetListed.org--his 2013 explanation of the Local Search ranking factors can be found here: http://moz.com/local-search-ranking-factors
• Miriam Ellis also has a great post on this topic for you here http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide

[MiriamEllis]

Hi CommercePundit,

When setting my location to Toledo and searching for 'kitchen cabinets', I do not see your business coming up in either the local pack of results or in the first page of organic results.

Typically, then, the advice here would be that you need to build authority in order to begin appearing higher in the results. For this, the resources Chris has linked to are just what the doctor ordered. There are several hundred factors that contribute to high local rankings and a business needs to pursue many different areas of marketing in order to compete and to surpass competitors.

However, I need to take a step back first, here. We need to determine if your business is, in fact, eligible for local inclusion. After looking at your Google+ Local page, I visited your website and in looking at the custom map you've created of satisfied customers, I see nationwide clientele. I could totally be mistaken about this, but I did want to ask:

1. Does your business have in-person transactions with its customers, or is business handled virtually via e-commerce?

2. If your business does have transactions face-to-face with customers, do these happen at the company's location (like a showroom in Toledo) or at the clients' locations (perhaps with staff installing cabinets in customers' homes)?

The answers to both questions are vital for determining your eligibility. If, by some chance, your business model does not fit Google's image of what a local business is, then pursuing local rankings would be futile. Please, feel free to provide as much detail as you can and I'll do my best to advise you.

[CommercePundit]

Hello ImWaqas,

Honestly, I am aware about it and able to see Kitchen Cabinets keywords in Google places dashboard. You can find out attachment to know more about it.

I have biggest concern with good amount of impressions and clicks. I have checked search volume for Kitchen Cabinets specific for Ohio. It shows me 5400 search volume with that specific location.

So, I am quite excited to gather maximum impressions and clicks on my Google places listing.

By the way, Thank you very much for your answer!

11883166186_97bef524cd_o.png 11882594593_c063cd84c3_o.png

[CommercePundit]

Hello Chris,

Thank you very much for sharing two great sources about local search ranking factors! I have read it and found very interesting information over there. I can see answer from Miriam at below who has published great blog... I'm quite excited!!

[CommercePundit]

Hi Miriam,

I want to give you answer on your each question.

1. Does your business have in-person transactions with its customers, or is business handled virtually via e-commerce?

A: Yes, our business have in-person transactions with its customers and we have online Ecommerce store. You can find out attachment to know more about it.

2. If your business does have transactions face-to-face with customers, do these happen at the company's location (like a showroom in Toledo) or at the clients' locations (perhaps with staff installing cabinets in customers' homes)?

A: Our business does have face-to-face transactions when we go to install cabinets in customers' homes.

If you require further information so please let me know!

11883453636_ef432d043e_o.png

[MiriamEllis]

Hi Commerce Pundit,

Thanks for the further details. So, if the physical point of transactions is in your customers homes and all other transactions are handled via e-commerce, then your Google+ Local page is not in compliance with Google's guidelines. The face-to-face component of your business appears to be as an SAB (service area business) meaning that you are required to indicate this in the dashboard of your Google+ Local page, in which case, your address will be hidden. Here is the language from the guidelines:

• Businesses that operate in a service area should create one listing for the central office or location and designate service areas.  If you wish to display your complete business address while setting your service area(s), your business location should be staffed and able to receive customers during its stated hours. Google will determine how best to display your business address based on your inputs as well as inputs from other sources. Learn how to add service areas to your listing.
• If you don't conduct face-to-face business at your location, you must select "Yes, this business serves customers at their locations" under the "Service Areas and Location Settings" section of your dashboard, and then select the "Do not show my business address on my Maps listing" option.

Here is a post I wrote here on Moz around the time that Google announced its requirements for SABs:

http://moz.com/blog/why-you-may-need-to-hide-your-google-places-address-asap

And here is a visual guide by Mike Blumenthal to the new Places for Business dashboard which shows where these options about service area businesses exist:

http://blumenthals.com/blog/2013/04/02/visual-guide-to-the-new-places-for-business-dashboard/

It's extremely important to be in compliance with Google's requirements for SABs, or it may prevent your business from achieving the rankings you want.

Finally, regarding seeing impressions, as ImWaqas has pointed out, Google offers a way for you to see their display of the impressions your listing is getting. However, be advised that the numbers shown are not considered to be terribly accurate. Mainly, I use that area of the dashboard to be sure that a listing is getting SOME impressions, just to be sure it's not dead, rather than relying on the actual numbers shown.

Once your business is in compliance with all of the Google Places Quality Guidelines (see: https://support.google.com/places/answer/107528?hl=en) then the work ahead will be to do your utmost to to succeed at all of the ranking factors outlined in the 2 resources linked to by Chris Menke, above.

The best metric of the success you achieve will not be found in the Places dashboard, but in the number of phone calls/form submissions your business gets. This is the data that really matters.

Long answer, but I sincerely hope it helps!

[CommercePundit]

Hello Miriam,

I want to give you answer on following comment.

So, if the physical point of transactions is in your customers homes and all other transactions are handled via e-commerce, then your Google+ Local page is not in compliance with Google's guidelines. The face-to-face component of your business appears to be as an SAB (service area business) meaning that you are required to indicate this in the dashboard of your Google+ Local page, in which case, your address will be hidden.

We are handling customers at our location. If any customer walk in to our location so We're able to take order over there and fulfill all requirements.

So, Does it really matter to hide our address from Google plus dashboard?

[CommercePundit]

Hi Miriam,

I want to share one more thing with you! We have listed our business on different 49 local listing websites with same address. So, It may help me to give more consideration to Google! What you think about it?

https://docs.google.com/spreadsheet/ccc?key=0AhyEDFdgDN-idEE5ZHdjYVNscE05MkhId3h2b0Nna3c&usp=sharing

I am quite excited to compile task list for this... Can you please help me to make it happen?

[MiriamEllis]

Hi CommercePundit,

Okay, so if you do accept walk-in traffic during stated business hours, then you should not have to hide your address. Only proviso would be that Google is convinced you are a brick-and-mortar location and not a service area business. There have been instances, like with carpet cleaning companies that also allow people to drop off area rugs, in which Google may not be convinced that a business is truly brick-and-mortar. If Google thinks you are an SAB, then you must hide the address or risk penalties. To be on the safe side, I would make sure that the website and business description on the Google+ Local page include a 'come to our shop during these business hours'-type message.

[CommercePundit]

Hi Miriam,

I am going to add this sentence on my Google places listing... Let's see what happen next!

I am really happy to read your back to back reply on my issue.

[MiriamEllis]

Sounds like a good idea. I'd be sure the homepage of your website and the contact us page states the same, to make it totally clear.

[CommercePundit]

Hello Miriam,

Yes, We're going to add our full address on home page via Footer and Contact us page.

By the way, Thank you very much for your detail answers and fix my issue. Now, I am going to mark this question as fixed. And, All credit goes to you!