How to increase SERP for long tail keywords?

[herlamba]

Let me describe my situation. I currently run an e-commerce site that aggregates items across various e-commerce website. I am focusing my SEO on the long tail keywords such that when user searches for 'hermes birkin bag croco black' and other specific item search, then the page that I have on my site pops up.

What are some tips on increasing this kind of stuff in a general sense such that I don't have to go through all of my 10,000 items that I have in my site and optimize each and every page for keywords. Right now what I am thinking is to increase the domain authority of the overall site. Any other tips?

[BlueprintMarketing]

The best way to increase the domain authority is to get a large amount of relevant links that point to not just your homepage but your entire site.

You would have to send out press releases, do high quality Guest posting, create outstanding content for instants you could use videos of your products on Wistia then allow them to be shared across the web using iFrame embeds this is set up properly Will allow people to show your video on their site however it will link back to your site.

Word of warning you are currently competing against eBay for those keywords that you referenced.

You can always utilize Amazon's Web store allowing your e-commerce store to sell product on Amazon as well.

What type of framework is your site made from?

What is your current Moz rank and trust?

Sincerely,

Thomas

[herlamba]

This post is deleted!

[herlamba]

Couple of facts about my site before proceeding forward:

1. My startup is not based in the U.S, it's target market is a country in south east asia (so no, ebay is not my competition here). In fact most of the search terms/keywords will be local to my own language. So for example a keyword of 'basic blue shirt' is 'kaos biru polos', keyword is totally different.

2. My site concept is pretty similar to what Wanelo is. So I am a bit curious if anyone knows how Wanelo grows it's user base. I agree with getting links through out all of the items that I have in my site, and I understand content marketing, guest blogging, video, etc. But I am looking for one's where I should prioritize first in order to get the biggest and fastest gain. I am doing content marketing and link building/relationship, but that stuff takes time.

3. Current domain authority is pretty low, 25.

4. Site is using PHP/Symfony2, I am the developer my self.

[Alex-Harford]

There's no substitute for hard work. How about concentrating on your best converting products to start with, then that 10,000 will seem less daunting. Also, it might make more sense to test changes on a smaller range of products first - if you make changes en masse and they don't work you could end up doing the opposite of what you want to do.

• Customer reviews can add good long-tail content, so you should encourage and display those.
• Unique and descriptive product information is very helpful - you should keep the default descriptions and duplicate content down to a minimum.
• Rich snippets and social meta tags (http://moz.com/blog/meta-data-templates-123) can help increase click-throughs.
• Linking to related products is a good way to keep people on your site and helps indexing too.

[BlueprintMarketing]

Everything Alex said right on the money.

With southeast Asia being your main target can I ask you have a specific part of Southeast Asia? But you're targeting because I normally do a lot of things that are targeting people that use Google however if you're targeting people that use Yahoo or Bing or some other search engine you may have certain things that will not work as well

http://searchenginewatch.com/article/2107128/Asia-Search-Update-Yahoo-Algo-Transition-Goes-to-India-Google-Eyes-Southeast-Asia

For instance you're going to want to have a domain with whatever part of southeast Asia you're targeting as I do not believe that Baidu , Naver, Yahoo or Bing allows you to Geo target with a .com or .net or .org
The same thing goes for hosting you weigh want to make sure that you have an IP address out of that country and that you are being hosted out of that country if you're not targeting people primarily using Google all this is not a big deal I Google it is a big deal with other search engines

http://m.clickz.com/clickz/column/2281703/getting-into-naver-3-seo-tactics-that-can-make-a-difference

If you're not already hosting in Asia I would move your server to an Asian data center

As far as Asia goes I my first choice would be Verizon Terremark they recently purchased edge cast which is a super pop there as well

http://www.terremark.com/data-centers/asia-pacific.aspx

I know Rackspace has recently opened up a data center in Hong Kong
http://www.rackspace.com.hk

http://www.rackspace.com/blog/the-rackspace-cloud-has-arrived-in-hong-kong/

Same with soft layer in Singapore

http://www.softlayer.com/singapore-hosting

As far as hosting goes I know and NNT has a very strong network in that area of the world

https://www.ntt.com/resource-center/topics-asia/data/singapore.html

http://www.webhostingtalk.com/showthread.php?t=1307684

http://www.rackspace.com/information/mediacenter/announcements/akamai/

Like Alex said a lot of work and a lot of high-quality content is what's going to really make you stand out. Then you're going to have to find out what the best search engine is for your target market in Southeast Asia

I hope this is of help to you
Sincerely,
Thomas