What Navigation strategy should I pursue for this local SEO project? Why?

[Ideas-Money-Art]

Hi Mozzers,

Context: I am working with a plumbing company that is located in NC and covers 6 locations( 1 address + 5 target cities). To start off I am planning to SEO his main location + 2 to 3 areas. The initial plan is to create 30 (10 services for 3 locations) unique landing pages for the main area and the extra locations,.

His services are:

• PLUMBING
• EMERGENCY PLUMBING
• WATER TREATMENT
• WATER HEATER INSTALLATION
• WATER HEATER REPAIR
• TANKLESS WATER HEATERS
• SEWER AND DRAIN CLEANING
• REPIPING
• GARBAGE DISPOSALS
• GENERAL PLUMBING

Since I am including 2 to 3 extra areas offering all these services above, should I include a subnavigation which will create a localized microsite within the site itself for these extra locations or not? Please specify why?

Thanks!

[RickyShockley]

Hi Taysir, just saw that you hadn't received any feedback on this so I thought I throw in my two cents!

Instead of creating a mess of navigation tabs, I would simply have each locations primary page list the service offerings with anchor text linking to the corresponding page. For example...

Plumbing Company in Specific City, NC

[primary page content]

Our Services Include:

• EMERGENCY PLUMBING in Specific City, NC (linked to page)
• WATER TREATMENT in Specific City, NC (linked to page)
• etc.

I think that should provide a framework that makes sense for the user AND gives the bots an easy way to index the pages without going deep into a navigational structure!

Would like to hear other opinions on this as well

[Ideas-Money-Art]

Thank you Ricky!

Answered 2 of my inquiries in the past 24hours

I like the option of having a NAV item called "cities we serve" with cities such as San Francisco landing to a Welcome Page having all the services displayed there with proper anchors(like you mentioned).

Coming back to the NAV I'd like to see the San francisco splitting into the different service pages(attachment).

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