Competition Link Metrics Analysis - Do you have any suggestions ?

[njhypnotherapy]

My sub-pages are ranking well, but Homepage isn't ranking well for the keywords I'd like it to. It used to in the past.

My site - njhypnotherapy.com used to rank (#2-5) 1st page in google for many keywords. In Sep/Oct I noticed my homepage ranking drop dramatically for the main keywords.

Well, I made some foolish decisions and I'm trying to clean up the mess. Low quality links, duplicate content...etc

I rewrote most of the content, removed unnecessary pages, removed as many low quality links, and used disavow for the rest. It's been a 2 Weeks now. I noticed a lot of improvements in my sub-pages. From #50 to #20. Not Bad. My homepage still isn't ranking. Any suggestions to improve?

Btw, I've included my link metrics below if it helps

Thank You

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[S_Curtis]

Hi, using the On-Page Grader how does the page graded for the keywords you are looking at.  I would potentially look to optimise for brand terms on the homepage and use subpages for particular keywords.

[Everett]

Sometimes a site gets a page-level or even a keyword-level algorithmic penalty because of over-optimization. This is often related to having too many keyword-rich links going into a page so as to look unnatural. It is a big problem for exact match domains (EMDs) that have not built up a good brand presence. Since everyone links to them with those keywords (e.g. NJ Hypnotherapy, New Jersey Hypnotherapy) it makes things difficult for Google and the site owner. This used to be a good thing (EMDs getting exact-match links) but now you need to really be a "brand" in order to keep from being labelled as a non-branded EMD with too many exact match links.

Looking at this site in-particular it seems to me that the "brand" is the hypnotist's name (i.e. Mr. Imraaz Rally). It would make sense then if most of your links contained variations of that brand. Instead, most of your links to the home page contain variations of the domain, specifically the two I mentioned earlier. There are also a number of links with anchor text about "Roni R" which may be related to a previous version of the site.

Long story short, I would either rebrand the site as "NJ Hypnotherapy" and work on building that brand in all promotional materials, or keep the hypnotherapist as the brand and work on building links with his name instead of with your keywords.

Another option would be switching to a non-EMD domain, like www.imraazrally.com.

[njhypnotherapy]

I agree Everett, my site must have received a keyword level algorithmic penalty. Because, all of the unrelated sub-pages are being ranked. It's a poor SEO decision.

I'm cleaning the cheap social bookmarking back-links.  And, starting to build some quality and natural links to my site. Hopefully it helps. I'll brand it to Imraaz Rally.

My anchor text distribution is unnatural as you pointed out. I'm working on that. Thanks for the suggestion.

[njhypnotherapy]

Working on it. Thanx