EdgeRank any good?

[YNWA]

Hi,

Come across EdgeRank and wondered if it is any good?

Heard some doubters when researching but unsure myself.

Also what are the costs involved as I can't find any info?

Thanks

[customerparadigm.com]

According to Marketing Land's Matt McGee's article on Aug 16, 2013, "EdgeRank Is Dead: Facebook’s News Feed Algorithm Now Has Close To 100K Weight Factors"
http://marketingland.com/edgerank-is-dead-facebooks-news-feed-algorithm-now-has-close-to-100k-weight-factors-55908

According to the article, Facebook hasn’t used the word internally for about two-and-a-half years. That’s when the company began employing a more complex ranking algorithm based on machine learning. The current News Feed algorithm doesn’t have a catchy name, but it’s clear from talking to the company’s engineers that EdgeRank is a thing of the past.

He goes on to say: EdgeRank is a thing of the past, and it’s been replaced by a machine learning-based algorithm that, as [Facebook's] Backstrom says, “only ever gets more complicated.”

According to WikiPedia, http://en.wikipedia.org/wiki/EdgeRank

EdgeRank is the name commonly given to the algorithm that Facebook uses to determine what articles should be displayed in a user's News Feed… the term may be considered obsolete now...

My $0.02 on this:

• Bit the bullet and spend the $6.95 or so to "promote" posts to your followers. This is the new cost of doing business.
• Make your content as engaging as possible, so that people want to share it, like it, and comment on it.
• Just because people don't like / share / comment doesn't mean that people don't see and read it from a branding perspective. I've posted photos on Facebook that get 15 likes, but a lot more people see it and enjoy it (they tell me in person, a week later).

Hope this helps…
-- Jeff