15 Keywords but only 8 visible on the page?

[AshShep1]

Hi we launched our site in June this year built using DNN - I have just used Moz's On page Grader for several pages and whilst it shows the KW in the URL, Titles, Meta Description, ALt Tag, it also says that I have 15 KWs in the body of this particular page and yet when i eye ball the page it only shows 8.

Is this because of the templated navigation of the site. ie this KW also shows in the nav structure of other pages that are listed in  the left hand nav menu?

If this is correct will Google think that I am stuffing my page with too many KWs?

Any solutions?

Thanks

Ash

[Martijn_Scheijbeler]

Hi Ash,

It could also be that your keyword is also used in ALT tags on images or Title elements on links or images. Both could be counted for in this number.
Besides that I wouldn't worry to much about keyword stuffing, as it's really not something you could have problems with on a normal basis.

[AshShep1]

Thanks for your response, the number of KWs quoted already excluded, alt tags,  images, titles etc, so the 15 KW's are else where on the page !

Its still a mystery my site is www.over50choices.co.uk

[Martijn_Scheijbeler]

And what's the keyword?

[AshShep1]

This is the page http://www.over50choices.co.uk/Health/Compare-Health-Insurance.aspx

KW: Compare Health Insurance