Adwords shows clicks but no conversions in GA

[icanseeu]

Hi Folks,

I was wondering if anyone has come across a similar situation, I have setup adwords campaigns and included these in my Google Tag Manager setup and deployed the GTM snippet to a clients site. In adwords I can see clicks (2,000+) however in Google Analytics I can see only a handful ot conversions. Is there anyway I can test/track a conversion to ensure that it is being processed and report correctly?

Also within AdWords Conversion Tracking I have noticed that under the "Webpages" tab that pages other than the pages that should have the conversion code on them are listed. Have I setup my Adwords camapign or GTM tags incorrectly?

Any and all feedback or insight would be greatly welcomed and appreciated.
Regards,
Dave

[Branden_S]

Hi Dave,

Yes you can test conversion tracking...its the first thing I do when launching a new campaign.  You will need to go to Google.com, search for a keyword, click your text ad, and perform an actual conversion on your site.  I recommend performing this test for each individual conversion page on your site. Use a different keyword for each conversion page. This way you can verify each thank you/conversion page has the AdWords conversion tracking code installed correctly.  Wait until tomorrow (There is a 12-24 hour delay in AdWords conversion reporting), and verify AdWords and Analytics are reporting each conversion was tracked.

Hope this helps

Branden