Duplicate content, is it ever ok?

[Qcmny]

I am building a large site for a client who sells physical products. I am using WordPress as my CMS (as a piece of background information). There are a few products that need to be listed in the sites hierarchy in multiple locations as such:

• Parent A

• Child 1

• Parent B

• Child 2

• Child 3

• Parent C

• Child 1

I am concerned that having a product exist in multiple instances will cause indexing problems for that product. I can't be the only person to come across this issue, would love some feedback on the best practices for such an issue.

Thanks in advance

[GPainter]

rel=canonical was made for just such a thing so there is not really an excuse, sure you won't have all of them indexed but at the same time it wont bring your whole site down. As long as the user can find that product (even if its in one instance) via Google then I presume that's good for you,.rel="canonical" wouldn't affect their (user) site navigation.

[crackingmedia]

Hi Jeseph

Yes, duplicate content can be an issue especially if your sites has lots of it, plus you will get the situation where Google will only index one instance of each page.

The best way around is in your situation though is to have one instance of each product, but to use that instance in multiple locations from a browsing point of view. If done correctly, each product will have a unique URL, but the page it is on can be referenced from a variety of locations/categories.

So, for example, a page about a shiny blue pen could be linked to from a pens category and also a gifts category, but the URL of the shiny blue pen page can be the same, e.g. yourdomain.com/blue-shiny-pen.html so one page and not a duplicate.

In terms of the facilities within Wordpress to make that happen I am not a Wordpress expert but I know there are many on this forum who are, so I am sure someone will give you some guidance on that.

Peter

[Davenport-Tractor]

Jeseph,

We have a similar structure in our web-store. However we don't use WordPress, our company has the same concerns. To use your example we also have a "Child 1" problem, at least as far as our thoughts about duplicate content are concerned. Our experience is that Google has NEVER marked our "Child 1" as duplicate. However our "Parent A" through "Parent C" categories have been marked as duplicate. So we have made changes in or categories to try and stem the issue.

After doing some research on Google duplicate content, they specifically say they only consider duplicate content when the content is similar when the base URL's come from two different sources. What this means to me is that: www.site1.com\Parent-A\Child-1 is a duplicate content to www.site2.com\something-new\Child-1

Where www.site1.com\Parent-A\Child-1 and www.site1.com\Parent-C\Child-1 are not considered duplicate content.

[Hannah_Smith]

Hey Jeseph,

I'd concur with Chris and Peter here

I would either structure your site so that individual products aren't in folders: e.g. yoursite.com/product-name; or if that's not possible use rel-canonical to indicate your preferred URL.

Thanks

Hannah