Getting Google in index but display "parent" pages..

[AABAB]

Greetings esteemed SEO experts - I'm hunting for advice:

We operate an accommodation listings website.  We monetize by listing position in search results, i.e. you pay more to get higher placing in the page.

Because of this, while we want individual detailed listing pages to be indexed to get the value of the content, we don't really want them appearing in Google search results.  We ideally want the "content value" to be attributed to the parent page - and google to display this as the link in the search results instead of the individual listing.

Any ideas on how to achieve this?

[Audiohype]

If you really didn't want them to show up in SERPs you could add a no index tag. There's no way to pass the content value from one page to another. This is attributed to the page that the content is on.

Google will want to deliver the searcher to the page that the content is on, not another page.

You will have to really work on making the category page as useful as possible. Make sure you have plenty of content on these pages and that your SEO efforts are focused on them.

You could also start pushing the organic traffic as one of the benefits to having a listing on your site. If traffic is coming directly to the listing, this is still positive for the businesses advertising.