SEO For Lead Generation

[lifeseo]

From an SEO point of view, is it okay to have a sites focus to be Lead Generation?

We will do a small amount of blogging and we'll also have longer form sales pages on the site... but the main focus would be lead generation pages that we'd target for the SERPs.

TO ME... this seems fairly spammy. If we had 50-60 landing pages with only 100-300 words of copy on them.

If this is "okay" then how much should we altar up these landing pages in terms of content? None of them will be direct copies... but I just want to make sure that we stay above a ratio that would be good for SEO.

Then lastly... How many main terms can we expect to target with a landing page? Should we focus each landing page to a keyword, or can we target a few and still rank effectively?

[Mark_Jay_Apsey_Jr.]

Shaun-

ABSOLUTELY. For a majority of companies, that is the primary reason for SEO. To Google, lead generation is not a dirty word and isnt spammy. What is spammy is non-original content that isnt relevant to the keywords; duplicate content and sites that provide content aggregation.

If you had 50-60 landing pages with solid and relevant content then you can generate some value. Although its not required, I would recommend 300 or more words...... I would recommend using one main keyword and several subkeywords in the content. For example: automotive repair would be the main keyword and auto tire repair or auto tune up or automotive tuneup or automotive muffler repair would all be good keywords because they are a derivation of the main keyword. I would recommend making sure you use the main keyword in the first and last sentence and use sub keywords a minimum of 2-3 times in the article.

When I work with content writers to provide direction on keywords, sometimes I find they write  sentences that dont make sense but that use the keyowrds. Make sure that you write the content first about the relevant subject and keyword and then add in the subkeywords as they make sense....dont force it.

Also, if you are using some of the same content, you will create problems for yourself. As a rule you should try and have 80% original content on a page. We have done some rewrites for sites with 1,000's of pages and have seen 60% original content rewrite work, but not all the time. S

Hope this helps..

Mark

[lifeseo]

Is there a way to see the "% original content" of a page?

My only fear is that since it's a landing page there's going to be some content crossover, like the call to action, or even just general "market" keywords.

Lets assume that the call to action is only 20 words... (not exactly sure what our CTA will be yet) If the page is 300 words, then thats already 7% of the page that's the same.

Each page will be written uniquely... so it might vary a little bit but I just don't want to spend my time building out a lot of pages when I'll have to go back and rewrite them all. lol

[KyleChamp]

Does your call to action have to be 100% the same for all you pages. Can you mix it up a little?

Mark is correct, Landing pages for lead generation if defiantly ok to do. Thumbs up

[Mark_Jay_Apsey_Jr.]

You should mix it up for the call to actions. Part of the value will be for unique content in seo. part will be for the ability to A/B and multivariate test for results......

Mark

[lifeseo]

Yep I can most definitely change it up. But even if I switch it up a bit, wont Google realize that on about 60 pages, I'm just rewording the same thing?

This is what raises my question... because it seems a lot like what the article spinners would do. Even though that's not what I'm doing.