What's the best way to check Google search results for all pages NOT linking to a domain?

[JonMorrow]

I need to do a bit of link reclamation for some brand terms.

From the little bit of searching I've done, there appear to be several thousand pages that meet the criteria, but I can already tell it's going to be impossible or extremely inefficient to save them all manually. Ideally, I need an exported list of all the pages mentioning brand terms not linking to my domain, and then I'll import them into BuzzStream for a link campaign.

Anybody have any ideas about how to do that?

Thanks!

Jon

[MattRoney]

Hi Jon,

I'm afraid I'm not presently aware of a tool that does exactly that, but you may have some luck with Fresh Web Explorer and the Brand & Mentions section of Moz Analytics. Both track unlinked mentions of your brand.

There was also a Whiteboard Friday late last month on link reclamation.

Apologies if you've seen all that before.

Good luck!

Matt

[JonMorrow]

Those are only recent mentions, I think. I'm hoping to track mentions from the past several years.

[JonMorrow]

Would it be possible to do this with some sort of Google scraper tool and then feed it into something else like Majestic?

[MattRoney]

For sure; I understand. You may be able to get more information from the Brand & Mentions section of your account, though I'm not 100% sure what tool you could use to get a full list from the past few years.

[MattRoney]

Hi Jon,

Sorry to leave you hanging! To be honest, I really don't know; it's not something I've ever tried to do. I'll look around, though, and let you know if I find anything out.

Matt

[Cyrus-Shepard]

I'm not aware of any off the shelf tools that will go back several years, so you'll probably have to use a more advanced, do-it-yourself solution.

Almost any sort of scraper technology should work, from Screaming Frog, Scrapebox, SEOTools for Excel, etc.

Here's an article explaining how to use SEOtools for Excel to do almost what you are asking.  http://wiep.net/talk/diy-link-building/branded-mentions-link-building/

The difference being that this article uses Mentions.net to find recent mentions, whereas you'll likely want to go to Google directly to collect your data - probably by using a custom scraper like Screaming Frog or Scrapebox.

I don't have detailed instructions as I've never done it before (and it would take like 3000 words) but the basic idea is to scrape Google for your mentions using the tools described above, then use SEOtools for Excel to extract non-linking mentions.

Hope this helps! Best of luck