What is the best way to optimize industries served pages?

[benjdonahower]

eg. abcwidgets.com/industries/durable-goods

What kind of keywords should pages like these target? Primary service offered + industry name or the reverse order? Something else?

Thanks for your feedback!

[SorinaDascalu]

Do you have separate pages for the services?

If you do I would optimize like this: 
abcwidgets.com/industries/durable-goods - for "durable goods" (industry name)
abcwidgets.com/industries/durable-goods/service1 - for "service1" (service)

But if you don't think optimizing for industry name is worth, then yes, I would optimize for primary service + industry name. The order depends. I decide that based on keyword research. Most of the times it is best with this exact order, "primary service industry name"