URL advice

[well-its-1-louder]

Hi & thanks for looking,

I'm not sure if I've adopted the best SEO URL structure for my site, www.vintageheirloom.com

For instance, www.vintageheirloom.com/product-category/authentic-designer-vintage-bags/

Works great for the top level category 'All bags', as I'm trying to keyword authentic designer vintage bags.

However the sub categories for instance 'Clutch bags' appears as, www.vintageheirloom.com/product-category/authentic-designer-vintage-bags/vintage-clutch-bags/.

As you can see at the moment this URL contains duplicate terms vintage & bags. I'm guessing that duplicate keywords in a url isn't too smart, but should amend with Option 1, 2, 3 or something completely different?

Option 1 - keep the top level category url the same, change the subcategory: www.vintageheirloom.com/product-category/authentic-designer-vintage-bags/clutch/

Option 2 - amend the top level category: www.vintageheirloom.com/product-category/authentic-designer/vintage-clutch-bags/

Option 3 - amend the top level category as this: www.vintageheirloom.com/product-category/bags/authentic-designer-vintage-clutch/

By the way I'm using WordPress with Woocommerce. I've asked but it's not possible with some technical issues to remove the /product-category/ section. But each product is for example just: www.vintageheirloom.com/shop/vintage-coach-yellow-duffel-sac-bag/ .... sweet.

Thanks again !!

[crackingmedia]

Hi,

If I am really honest I wouldn't vote for any of them, mainly because I think there's too many words and they all feel pretty complicated.

Maybe I don't understand your market (which is very possible!) but does anyone search for "authentic designer vintage bags"? However, I can understand someone searching possibly for "vintage designer bags".

I think for your URLs to be useful for search engines and humans alike, then simpler is better. So, I would suggest something like "/designer-bags/vintage-clutch".

A thought regarding the surplus "product-category" part of the URL you should be able to rewrite that out with a line of code in your site's .htaccess file - if you have the option to modify it.

I hope that helps,
Peter

[well-its-1-louder]

Hi Peter,

I very much like the look of your suggested URL, many thanks. More elegant, simple...

Good point about the search phrase. I think I was going down the wrong road with this. I know that 'authentic bags', 'designer bags' and 'vintage bags' are all very popular search phrases. I was trying, clumsily, to string these together. Not a good idea?

I'll email Woocommerce again but I've been told not to try to remove 'product-category' even though it is possible. The 'World will disappear'...

Thanks again Peter for your insight.

Kevin

[Ratan]

I agree with Peter. That's the perfect answer to your question Kevin.

Changing the first part of the URL is not a big thing, you can easily get it done.

Thanks