Should I remove spaces from my brand name?

[kadesmith]

I'm looking for some second opinions on this one.  In talking with another SEO, he is of the opinion that if my company name is two words like Crazy Man, I should write some news release that have my brand combined as Crazyman because it is a variant of the brand name.  He claims that Google does not look at my brand as Crazy Man, but as one word and in Google's mind Crazyman as one word is my brand.

What do you all think?

[crackingmedia]

Hi Kade

I think it depends on the two words really. There was an example the other day of a company called ConvertMedia that didn't rank in the search results for Convert Media for the reason that the intent of a search like that is to find answers to how to convert media. So in that case the one word brand name worked against them, but the very fact of having a one word name identified them as that brand.

The brand name of my business however is two words: Cracking Media. If however you search for CrackingMedia we still turn up top in the search results, but it does ask do you mean "Cracking Media".

In terms of what your SEO friend has said I am not sure that gives you a conclusion, but I hope the thoughts above may help.

Peter

[danatanseo]

I agree with Peter. This is an interesting question and one that many brands face. It reminds me a little of a similar question that was asked recently here in Q&A regarding ampersands in brand names.

Here's my advice. Part of writing your business plan should include determining certain "branding" rules and guidelines. These should include official logos, colors, fonts, style sheets, etc. Make all of that play into your branding. Then, stick to it like glue unless there's some earth-shattering, mind-warping reason to rock boat and change it.

Like Peter, our brand name is two words "CCI Solutions." Our brand name is further complicated by the fact that there are probably a dozen or so other "CCI Solutions" in the world, spanning industries from HR, to healthcare to online learning. We've suffered difficulty giving our brand an "identity" because of our own inconsistencies and ambivalence towards what we call ourselves and how we present ourselves. If your presentation is inconsistent, your potential loyal fans are going to be confused and confusion is something you never want when carving out a place for yourself.

Choose one or the other using careful consideration and common sense, and then relentlessly stick to it and drive it home.

[DennisSeymour]

What I do for situations like that (I would assume the short term goal would be to start showing up for that brand when you search for it)  - I'd decide if it's really possible to get on that search term quickly. For the example "Crazy Man" I would deem it to be a longer term project since it's very general and even a kid will type that in. I would go for the "no-space" version for this one

For a brand term like "Cheese Media" I would definitely start with the space since nobody really searches for something like that and you'd easily get that "brand"

Either way, during the course of your brand name building process (unlinked mentions, links, citations) - I would throw in the alternate version for a certain % of the time. Long term, you'd see your brand to start ranking for that as well.

Personally i prefer making up unique names when im starting a new business, it makes the branding/seo part easier lol

Hope I helped you out somehow