Would reputation.com be considered black hat seo?
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Would reputation.com be considered a black hat SEO strategy? Would it comply with Google's Quality Guidelines?
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Hi Dj,
as far as I know reputation.com services I don't think it will affect you negatively under google eyes. They will work on bad results not on google but on the site where they're published in order to have them down. I've never worked with them so I don't know what they mean with down if offline or down the serps by hurting their credibility (maybe some bad links pointing there or whatever else).
Coming to your site, you're never participating actively into this so you shouldn't be hurted by such a practice. Hope this helps, anyway if you use it please share with us!!

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djlittman,
We've had a couple clients use Reputation.com for their services. None of them really had any bad reviews, but they had several locations and wanted to make sure they were covered. Internet insurance, essentially. In what we have heard from them is that they aren't directly doing work to your website and if they produce a link back to your website, you have the right and ability to request them NOT to link back to your site if they created a blog article or a biography residing on another domain or external post. What they do is "bury" SERPs by trying to rank a positive review or a biography articles to rank over the negative reviews, thus pushing down or "burying" the review to Page 2.
If you are considering them, get a consultation first, ask lots of questions and even ask for examples to help you understand more clearly how the approach this strategy to help you and more importantly, remain Google friendly. Hope this was helpful. - Patrick