Should a keyword be optimized on One page only?

[akramsabra]

I have a niche website that focusses on selling pizza delivery bags, the search keywords that are used by users are about 7 and their are another 15 long tail keywords.

1. The question is do i optimize every keyword per one page only?
2. i have a blog on the website www.prodelpizzabags.com/blog/ if i write a blog post that would "compete" internally with another keyword, what should i do, what are the best practices

I would be thankful for any insights regarding keyword/page optimization

[Gavo]

The best thing to do would be to target one keyword per page. Though one webpage may be the home of more than one keywords.

The most important thing to do is to ensure that you have suitable title tags for your webpages and these title tags don't share keywords. So if you're targeting "pizza delivery bags" on one page, put "pizza delivery bags" as your title tag, or at least part of your title tag. Then make sure that no other title tags of any other webpages has the words "pizza delivery bags" in them, this also goes for title tags of blog posts that you may make.

What has been mentioned above also applies to H1 tags. Include the keywords you want to target for a particular page in the H1 tag where suitable and fitting to do so. Then look to ensure that other webpages do not have the keyword phrase in their H1 tag(s). Doing this for title and H1 tags will ensure that search engines are not confused as to which pages to rank and keyword rankings are not compromised.

And lastly, when you create a blog post link it to a webpage that you're targeting. For example if you're targeting the keywords "pizza delivery bags" on your homepage. When you write a blog post on pizza delivery bags put a link in it that blog that directs back to your home page (i.e. if you're interested, check out our pizza delivery bags). This will ensure that your traffic is directed to your homepage if they come through your blog and will also help with the rankings of your keywords.

All the best!

[WhoWuddaThunk]

1. It's all about how diverse the keywords are.  If the difference is just "pizza bag for sale" and "pizza bags for sale," then one page would be enough.  Try to group your keywords together into like groups.  The number of groups you have is the number of pages.

2. The best way to utilize these pages would be to use internal links from these posts back to your main/money pages.  As long as you are writing content about something, and not just a rehash of your money pages, then you should be perfectly fine.

[vmialik]

Great post from Rand on the topic: http://moz.com/blog/tactical-seo-how-many-termsphrases-should-i-target-on-a-single-page

Hope this helps

[akramsabra]

Thank you all for the responses, but i need to elaborate on some terms and concepts to get the full concept

@gavo when you say not to share a keyword across pages, you mean like "pizza delivery bag" is different than "pizza bag" and a keyword optimized on a page should not be optimized on another page, But what confuses me is that (pizza+bag) is a subset of (pizza+delivery+bag). Wouldn't  the second set of keywords take away from the first set, or we should focus only on results like "pizza bag" and "pizza delivery bag"

@cody thanks for the tip that the number of keyword groups is the number of pages, but if i want to have more resources for a certain term like for example"pizza delivery bag" and i put an article about this topic on the blog wouldn't that post take away from the ranking of the primary page i want to rank for,the post may not be 100% optimized, but it has fresh content,  a well written rich article, well documented, something that you cannot write for a product details page. i want to know how to avoid any technical pitfalls when adding content

[Gavo]

Hi Akram,

In the circumstances of having "pizza delivery bag" and "pizza bag" as keywords, both of these should ideally be on the same targeted webpage. As mentioned, each keyword should have just ONE targeted webpage, but one webpage can be the home of MANY keywords.

Because "pizza bag" and "pizza delivery bag" are similar in nature and share keywords, it would be advisable to have them both on the same webpage.

All the best!

[akramsabra]

This post is deleted!

[Gavo]

Hi Akram,

In your case, you can still optimise other pizza+bag keywords on other pages. For instance, just say you wanted to optimise a keyword like "pizza bag new york", you could target this then on another page. Though you should make sure that the words "pizza", "bag" and "new york" on in the title and H1 tags of that webpage and on no other pages. Content on that page should also include those words.

The overlapping keyword though is obviously "pizza bags", a word that would then be shared on multiple pages. There are two things to say about this... firstly, this is one of many reasons why generic keywords are never a great idea to target, secondly, to signal to google that the page you have designated for "pizza bags" is really to be targeted, you should then have a good onsite linking/offsite optimisation strategy... this would involve using "pizza bags" in the anchor text of links where fitting and relevant to do so. For links to the pizza bags new york page, you would use the anchor text "pizza bags new york" in moderation and where fitting and relevant to do so. This will signal to google which page is the best page to rank.

All the best!