What is the best way to change keywords?

[jonnyholt]

I have a client who is moving and I'll need to redirect their site to a new city.  Taking local out of the picture, what is the best way to convert the site?

Here are somethings I've already done.

• Changed the title keywords

• Ensured the page grade is an A for the new keywords.

• Changed the alt tags on images on the front page.

Since I made these changes, the website has actually fallen in ranks from what it was initially ranking for the new city (the website was already ranking organically on page 2 and has dropped to mid page 3.)

Thanks in advance

[Immanuel]

Get some local citations such as getting your google + local page verified, and maybe start listing in some local business directories. You can try using http://www.whitespark.ca/ for this if you don't know where to start (there is a Moz perk for this as well)

Hope this gets you started.

Ciao

[jonnyholt]

So i signed up and have been using whitespark.  Can you explain the moz perk a little more in detail?

[jonnyholt]

Could anyone provide a little more information on Whitespark?