Getting Connections to Follow LinkedIn Company Page

[Nobody1533077082756]

I've just started a freelance contract with a client promoting their content over social media, primarily Twitter and LinkedIn.

As I've started to manager their accounts, I noticed they have set up both a personal LinkedIn page under the company name as well as a Company Page.

The "personal" account has 330 connections but the Company Page only has 17 followers. Has anyone had success with a good strategy for quickly and effectively promoting the Company Page to the personal connections?

I'd like to actually migrate the connections over to the Company Page, which should be the primary focus.

Thanks for any help.

[TheeDigital]

Carl,

To begin with we would throw away the "personal company page". I would hazard to guess that most people connected with that page because of the name attached to it. (Either the Owner/President or the Marketer behind it.)

Here are some suggestions though to build up the company page:

• Turn the personal page into the Owner page and use it as a ghost account.
• Have the personal profile shoot out updates and occasionally share the brand's updates.
• Engage with people using the personal profile in relevant groups.
• Have the entire company like the page.
• Use LinkedIn Ads, to promote the brand.
• Have the company use the company page to post jobs. (LinkedIn by default has you follow the brand you're applying to on LinkedIn.)

Those are some quick thoughts. Sadly there's no magic bullet, the goal is to interact and actually use the platform as it should be...but in particular posting jobs is a great way to increase it.

• Richard

[vmialik]

You can also

1. follow other companies on LinkedIn; some will follow you back.
2. Add the page URL to your email signature
3. https://developer.linkedin.com/plugins + https://developer.linkedin.com/plugins/company-profile-plugin add follow company profile to pages

Hope this helps

[WhiteboardCreations]

Richard and Vadim have some great points. I'd also look into an email marketing campaign to highlight some notes about LinkedIn and profile what and how your company uses LinkedIn to engage with Groups, updates, industry news, etc.

Hope this was helpful to compliment the other ideas.
Patrick