Advanced SEO question.

[mrodriguez1440]

Hi,

I manage and do the SEO for this site:  www.aerlawgroup.com.  If you Google "Los Angeles Criminal Defense Attorney", you can see I rank well (1st page).  I have managed to achieve similar rankings for interior pages within the site: www.aerlawgroup.com/domestic-violence.html (Google: "Los Angeles Domestic Violence Attorney".)

Here is my question.  No matter how hard I try, I cannot get to the first page on Google for the search term: "Los Angeles DUI Lawyer", for the following interior page: www.aerlawgroup.com/dui.html.

Is there anyway that I can pass the authority/ranking (not sure what to call it) that I have for www.aerlawgroup.com to www.aerlawgroup.com/dui.html so that internal page ranks higher for "Los Angeles DUI Lawyer"?

I apologize if my question doesn't make sense.  In a nutshell, I'm trying to understand if there is anyway to use the ranking I have for www.aerlawgroup.com to help me rank higher for Los Angeles DUI lawyer for the dui interior page.

If not, are there any other suggestions anyone has to achieve a higher ranking?  Thanks!

[EGOL]

For "Los Angeles Criminal Defense Attorney" you are attacking with your homepage.  The most powerful page on your site.

For "Los Angeles DUI Lawyer" you are attacking with a weak internal page that is poorly optimized.

You have another DUI page that is not very good...

http://www.aerlawgroup.com/dui-and-driving-offenses.html

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Your title tag on the DUI page is contaminated with other practice areas.  Focus it on DUI.  This is your current....

<title></span><span>Los Angeles DUI Lawyer - Los Angeles Criminal Defense Attorney | Criminal Lawyer</span><span class="webkit-html-tag"></title>

Make your title tag a pure attack on DUI

<title></span><span>Los Angeles DUI Lawyer</span><span class="webkit-html-tag"></title>

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You have a canonical problem.   Your homepage resolves on... two URLs.

http://www.aerlawgroup.com/index.html

http://www.aerlawgroup.com/

As a result, your power is cut.   You need .htaccess to 301 redirect the index.html version to root.  Also you have many internal links that point at http://www.aerlawgroup.com/index.html

These should be pointing to http://www.aerlawgroup.com/

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You have two pages going after DUI

http://www.aerlawgroup.com/dui-and-driving-offenses.html

http://www.aerlawgroup.com/dui.html

If this was my site I would consolidate and attack with one (dui.html).  Then change all internal links to point at that page.

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I would also improve the attack on local search.  I'll let someone else  make suggestions there.