Re-designing a homepage

[Martin_S]

Hi all,

Of those who've done it or have valuable advice to impart, what are the things to look out for when re-designing a homepage?

In the same breath, what are vital considerations and elements to include/features to bear in mind when 'prettying up' a primary landing page as a homepage essentially serves as? UX fundamentals?

Thanks folks

[KempRugeLawGroup]

I found this video extremely helpful in terms of the architecture of one's site: http://moz.com/academy/website-architecture

Since I don't know what products or services you provide, I'll just give you some suggestions I have implemented with other websites which may or may not work with your concept.

1. Implement appropriate, useful social media icons. Too often, people put EVERY icon possible on there but just add the ones that your community uses. One exception, I'd add Google+ regardless of how large your community is.

2. Add a "subscribe to our newsletter" form somewhere tasteful.

3. "Brand out" your homepage, but make sure it's well written. If necessary, hire a copywriter.

4. If you have a web design company build your site, make sure if they add a "website designed by X" that you are getting something out of that in return or delete their link.

5. Do not use a slider. It makes your site slower and serves no valuable purpose.

Good luck!

Ruben