Product Descriptions for a product with many designs

[ktw016]

I'm a newbie with SEO and I have a question regarding product descriptions.

Let's say I am selling 100 dog id tags. The tags are all made of same materials, same size, just different designs. Now for the product description, do I need to write a different set of description for all 100 tags?

This is an example of a short product description(there's more) for all the pet tags:

• Personalized with 4 lines of information and 20 characters in each line.

• Lifetime guarantee - If your pet ID tag ever becomes illegible, we will replace it free of charge.

• Solid one-piece construction - No glued or ""sandwiched"" materials to wear out or fall apart.

• Split ring for collar attachement included with EVERY tag.

• Countless uses - School backpacks, luggage, fashion accessories, and many more!

All of the above information pertains to all the pet tags. Can all my product descriptions contain that information, or will I need to modify this 100 times for each individual pet tag? I read up a lot on duplicate content so I am slightly confused. Will this hurt my SEO?

Thanks,

Keith

[GPainter]

Sounds like a job for Rel=canonical

[Kingof5]

Yes, but with that you risk not having all the products indexed. Not good if you want to rank for something long tail like '[insert design here] dog id tag'.

[Early_Years]

The best way to approach this in my experience is to have 1 product page with the ability to select the dog tag required. Write quality content focusing on your main keyword which I assume will be "dog id tags" and also add content to target your secondary keyword targets.

Doing this reduces the time needed to write 100 unique product descriptions.

[GPainter]

Pretty much sums up what I was thinking, especially if the dog tags are different colors etc. easy to change on checkout.

thanks,

Greg

[ktw016]

Hmm, do you mean to have a drop down option for all the designs? The only problem is that there are many different designs. It's not just a color variation.

The link:http://wagavenue.com/dog-id-tags/stainless-steel-dog-id-tags.html

Will I need to focus on a different keyword for each dog id tag? Or should I write all the unique and quality content on the link above and use Rel=canonical on all the products and point it to that link?

Thanks for your help!

[ktw016]

was wondering if someone can help me this. would really appreciate it! thanks

[GPainter]

Hello,

It depends on the keywords you're trying to rank for, if for example your trying to rank for a specific key word in the dog tag (e.g tuxedo dog tag) I recommend going down the unique content route (bit more work unfortunately) If you just want to rank up for some basic terms like dog tag (e.g the catogorry) then I would suggest the rel=canonical.

I hope that helps a little bit more.

[Everett]

Hello KTW...,

I would not make these two pages have the same rel canonical tag, as they are not the same page, nor the same product:

http://wagavenue.com/what-happens-in-the-dog-park-pet-id-tag-for-dogs

http://wagavenue.com/very-important-pooch-custom-pet-id-tag-for-dogs

Yes, they are the same "shape" and made out of the same material, but that would be like an eCommerce site for clothes that was being told they should add a rel canonical tag for all of their cotton T-shirts to combine them on one product page for "cotton T-shirts". That's not a product page. That's a category page.

You can have some shared content on product pages about shipping, returns, etc... but if I were you I would invest in as much unique content as you can on each page. Talk about the sayings. The colors. The material. There are a million ways to say the same thing if you're creative. Failing that, you can put the shipping and returns information, and similar templated info, in an iframe or a javascript pop-up window, or some other way of keeping from being duplicate content on every page.

Long story short, if you want to rank for 100 different sayings (e.g. "what happens in the dog park dog tag", "very important pooch dog tag") you need to write unique descriptions for each of those. There is no way around it without risking your traffic from Google.