Good examples of video marketing by service businesses?

[JacobFunnell]

Do you know of any service businesses (ie not software or SaaS) that uses video marketing effectively?
Especially any company offering more than one service. Just for example, a training company of any kind.

Literally anything that comes to mind will help me so, so much. My Google-fu is failing me on this one.

[Mike_Davis]

I love video marketing.  Here are several examples of companies doing this very well.

FUNERAL INSURANCE COMPANY DELA: "WHY WAIT UNTIL IT'S TOO LATE? [video]" - This is a funeral insurance company for goodness sake and they still blew this one out of the park.  Amazing!

Carrie remake - Telekinetic Coffee Shop Surprise - This was arguably the most viral video of the last couple weeks.

Pepsi MAX & Jeff Gordon nascar hidden camera - This is just plain funny (even though it was found out to be fake later)

[Oren.]

It depends a lot on what you're going for.  For example this video of a tiny cat wearing a tiny hat eating a tiny ice cream cone as an ad for an ice cream company has hundreds of thousands of views: http://www.youtube.com/watch?v=AMnpWYaCKB0

As a person, I love this video.  I show everyone, it's kind of ridiculous.  As a marketer, I'm curious about it's value in terms of direct human visits to the ice cream shop.  I've seen this video many many times, and for the life of me as I write it I can't think of the name of the shop.  I'm also east coast based, so my love of small cats doesn't transfer into money for their shop.  Obviously they're building brand awareness (and improving their rankings) but they aren't necessarily bringing people in the door.

Conversely, lots of law firms (my specialty, shameless plug) and other complicated service companies will have informational videos on various parts of their practice.  It usually does very little for SEO since these videos barely break 1000 views, sometimes even 100.  However, we've noticed a great return on these ads, since they fulfill a specific need, and are so highly specific (long tail search for location, type of lawyer, specific legal claim) that the few people who do see them are generally far in the buying cycle, and contact us.

It really depends what your goals are.  Finally, this article on the moz blog " A SEO's Guide to Video Hosting and Embedding" is very helpful. :http://moz.com/blog/hosting-and-embedding-for-video-seo

[PhilNottingham]

I'm biased because I created the strategy...

But I think we do pretty decent stuff with video at Distilled. We offer training, consulting and conferences as our products.

Our YouTube channel - http://youtube.com/distilledseo is filled with loads of informational content designed to increase our brand awareness. This content also lives on our blog

We have video all around our website designed to improve conversions and sell our identity as a business e.g. https://www.distilled.net/contact/ https://www.distilled.net/about/people/benjamin-estes/

Then we have an entire library of premium video content which you have to pay to access http://www.distilled.net/store/landing/ . This stuff is way deeper in the conversion funnel, but helps to get us bigger customers and high value contracts.