Moz Rank and how to do better?

[halloranc]

Could anyone offer me some help regarding Moz Rank? Of all the metrics this seems to be one where we want to improve but just have not been able to.

Does anyone have any advice or tips that we could look at implementing to get this thing to move at all?

[TakeshiYoung]

MozRank is a link popularity score, similar to PageRank but calculated using Moz's internal algorithms. You can improve it by getting links from sites that have a high MozRank, which should also help improve your rankings, which should be your ultimate goal.

http://moz.com/learn/seo/mozrank

[halloranc]

Thanks Takeshi.

We see a number of our competitors, who rank below us for key phrases, with a better Moz Rank and with a seemingly varied mix of links. None have links that jumps out as being amazing, in fact we all share a fairly similar link profile.

I am guessing poor quality links would be a drag on Moz Rank but would you expect to see an increase in Moz Rank if you removed these or would it only move when you add high quality links?

[TakeshiYoung]

I don't think I've ever heard of sites passing "negative MozRank", but someone from the Moz team would have to answer that question.

Moz's crawler (and indeed any crawler) can't crawl the entire web, so it's possible that it may not be taking into account all the links you're acquired when generating the score. MozRank is just a metric created by Moz so that you can estimate the link popularity of a site in numeric form. I wouldn't stress too much about your MozRank if you are outranking other sites, just focus on obtaining high quality links and your MozRank will move up.

[halloranc]

Thanks again Takeshi.

What would cause a site to lose Moz Domain Rank if it did not remove any links and indeed added links?

[TakeshiYoung]

The existing links could themselves lose MozRank, which would mean a lower MozRank score to the site that they linked to. Most sites will decrease in MozRank over time in the absence of new links being built.