SEO Internationalization - URL Architecture

[Monologix]

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[crackingmedia]

HI Paul

First to say congratulations on your site. My daughter used it recently before taking her UK driving test! I expect your site is quite a labour of love keeping it up to date?

I have to say looking at your current site I don't think there's a lot wrong with what you have now. OK, it doesn't follow the country code / language code convention (which you have included in the new structure), but there is no particular URL structure required by Google I know and I guess it's the same with Bing and Yahoo.

Have you had a look at Google's FAQs on internationalisation here: https://sites.google.com/site/webmasterhelpforum/en/faq-internationalisation ?

So, for your URL structure proposed above there is nothing in particular I would pick up on.

Just one things re SEO on your site and one on commericiality...

Your best asset re building the site SEO wise will be your articles area. Grow that and add lots more useful articles for learner drivers.

Commercially, I think it is a great idea to add Insurance searches on your site, but (1) I think they are hidden where they are in terms of encouraging a call to action and (2) at the moment the dropdown combobox doesn't seem to be working.

Again, well done on your site. All the best to you.

Peter