Our Developer Site randomly drops 10+ places in Google searches for our Company Name. Why?

[Betable]

Hey everyone,

At Betable, we have a player-facing site and a developer-facing site. We also have a developer-facing blog. We have this issue where our developer-facing site will randomly drop 10+ places in Google's Search results for the keyword "betable". This problem can be reproduced by others and in incognito mode, so it's not just one person's results. Furthermore, the developer-facing blog and our social media accounts all suddenly rank higher than the developer site.

Even stranger, this problem randomly fixes itself after a few days.

This has happened twice so far, and on each occasion there were no changes to the website that would have prompted a drop in rank. After the first drop, we did our best to neutralize any SEOMoz "red alerts" but to no avail, the drop happened again last week.

Can someone help us understand what's going on? Are there ways to avoid this?

Thanks,

Tyler

[MoosaHemani]

Tylor if you are not making any major changes to the website then there can be two things that I can come up with.

Try to set Google Alert of this keyword and brand name to see if no one is doing low level link building on your website (keep a check on competitors)

And other thing that is not in your hand is Google testing... Google randomly test many things so may be due to this your site is affecting and as you said that it fixes itself then you don’t have to care much about it and it will be normal soon.

[Betable]

So, as for the first response, I don't see any negative competitive link building on our site. We do have a keyword alert for the brand name in place.

For the second response, I don't think it's testing because there's never a similar problem with any other page. Only our Developer site is having this happen.

Do you have any other ideas? I'd love some more feedback.

Tyler