How to Optimize Multiple Listing Pages

[wmsindia]

Hello Webmasters,

How can I optimize a site having a listings which creates various multiple pages?

e.g: Pages like below:

http://moz.com/blog?page=2

http://moz.com/blog?page=3  etc

I want to optimize meta tags of these pages. If i put common title and description. My moz analysis showing duplicate meta tags and duplicate description issues. Please guide me to optimize these type of pages.

[crackingmedia]

Hi, it's very important you don't have duplicate title tags and use titles that are what they say, the title of the page.

Think about your site being a book. In any book there are pages (i.e. the pages of your site), but in this book each page has unique content. So, how do visitors and search engines know what those pages are about if they all have the same title?

Without seeing your site it is difficult to comment further, but look at what is unique about each page and then give each page a title that is both unique and descriptive in 3 or 4 words telling both search engine and visitor what that page is about.

I hope that helps.

Peter

[wmsindia]

Thanks Peter,

In my scenario the pages are auto created by listings. like search pages. For example

http://www.xyz.com/search-results/page/2/

http://www.xyz.com/search-results/page/3/

These pages only contains listings not actual content. As we add more pages/blogs/listings the listing order will change automatically.

e.g: https://www.google.com/#psj=1&q=personal+loan&start=10 and

https://www.google.com/#psj=1&q=personal+loan&start=20

Above URLs are different with listings only.

How we will optimize these pages?

[crackingmedia]

Hi, OK, I understand a bit more now.

These types of pages are automatically by the Content Management System (CMS) on which the site is built. I'm not sure you will have much control over the Titles, but it depends on the CMS used. Wordpress, Joomla?

There may be a plugin or extension you can use to fix the automatic titles generated for these even if to only add a Page 2 or Page 3 etc to the end of the title. In terms of optimising them beyond that as there not a lot you can do if the content is being generated dynamically and the pages presumably contain lots of links to other articles so in a sense you should not consider them as landing pages to appear in search engines but as signposts for search engines to build links on your site.

Peter