The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. White Hat / Black Hat SEO
    4. How cloudflare might affect "rank juice" on numerous domains due to limited IP range?

    How cloudflare might affect "rank juice" on numerous domains due to limited IP range?

    White Hat / Black Hat SEO
    7 3 3.2k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • MNoisy
      MNoisy last edited by

      We have implemented quite a few large websites onto cloudflare and have been very happy with our results.  Since this has been successful so far, we have been considering putting some other companies on CL as well, but have some concerns due to the structure of their business and related websites.

      The companies run multiple networks of technology, review, news, and informational websites.  All have good content (Almost all unique to each website) and rankings currently, but if implemented to cloudflare, would be sharing DNS and most likely IP's with eachother. Raising a concern of google reducing their link juice because it would be detected as if it was coming from the same server, such as people used to do for their blog farms.

      For example, they might be tasked to write an article on XYZ company's new product.  A unique article would be generated for 5-10 websites, all with unique, informative, valid and relevant content to each domain; Including links, be it direct or contextual, to the XYZ product or website URL. To clarify, so there is no confusion...each article is relevant to its website...

      technology website- artciel about the engineering of xyz product
      business website - How xyz product is affecting the market or stock price
      howto website - How the xyz product is properly used

      Currently all sites are on different IP's and servers due to their size, but if routed through cloudflare, will Google simply detect this as duplicate linking efforts or some type of "black hat" effort since its coming from cloudflare?

      If yes, is there a way to prevent this while still using CL?
      If no, why and how is this different than someone doing this to trick google?

      Thank you in advance! I look forward to some informative answers.

      1 Reply Last reply Reply Quote 0
      • vmialik
        vmialik last edited by

        UPDATED/CLARIFICATION: Responding to your comment "Currently all sites are on different IP's and servers due to their size."

        Your server IP addresses (A Records) will stay unique/same. The IP is masked by Cloudflare's Anycast using different IP addresses across the world, depending where used can be identical or in similar range. They cache static content with a short expiry time; for non-cached content their servers proxy through requests to the actual server then forward to a user.

        See http://www.quora.com/CloudFlare/How-does-CloudFlare-work for a detailed response from CloudFlare's CEO to a similar question.

        Now Google "should" first of all understand how Cloudflare works as a CDN just like it does with other similar CDNs and security platforms.

        Does Google care about same IPs no, unless there are spammy neighbors using it:

        “… there was recently a discussion on a NANOG (North American Network Operators Group) email list about virtual hosting vs. dedicated IP addresses. They were commenting on the misconception that having multiple sites hosted on the same IP address will in some way affect the PageRanks of those sites. There is no PageRank difference whatsoever between these two cases (virtual hosting vs. a dedicated IP).” Cutts Blog

        Should Google figure this out and be able to differentiate the Cloudflare masking yes. But has Google been found with incorrectly diagnosing spam yes, with probably less complex issues to Cloudflare.  The question may be do you want to take the risk, or partial risk as you can actually use your own DNS and cloudflare (paid version) again hoping assuming Google will understand.

        Hope this helps, curious as to how Cloudflare will respond to this, so please update. But as an SEO'r it would depend how much risk you want to take in this case.

        MNoisy 2 Replies Last reply Reply Quote 0
        • MNoisy
          MNoisy @vmialik last edited by

          Where did you get that information for all sites being on different IP's? I ask because 3 of the sites we are using for some clients all are coming from the same IP or the same c block or range.

          A better question might be if there is a way to ensure they are served from different IP's since we cannot risk it.

          Side note, I am waiting for a response from CL as well and will post their info if relevant.

          thanks!

          vmialik 2 Replies Last reply Reply Quote 0
          • vmialik
            vmialik @MNoisy last edited by

            This post is deleted!
            1 Reply Last reply Reply Quote 0
            • vmialik
              vmialik @MNoisy last edited by

              Response updated 🙂

              1 Reply Last reply Reply Quote 0
              • AlanMosley
                AlanMosley last edited by

                For a small number of sites I would not be concerned, but if you are worried, Try Microsoft Azure you get a unique ip for each website and they are very cheap with a great interface.

                1 Reply Last reply Reply Quote 0
                • MNoisy
                  MNoisy @vmialik last edited by

                  Thank you for some great information!  I am reading it over now!

                  The concern is not necessarily the page rank or da of the actual sites with the content linking to the other site, but that google might reduce or diminish the link juice of the actual links since they would likely detected as originating from the same server.

                  It might be 5-10 websites, original content...but not really something we can "test and see"

                  Thank you again!

                  1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post
                  • Google suddenly stops ranking a page for a "keyword" with same "keyword" in title tag. Low competition.
                    0
                    1
                    61

                  • Am I over "Optimising My Site" or following "Best Practice"
                    JarnoNijzing
                    JarnoNijzing
                    0
                    5
                    193

                  • "NOINDEX,FOLLOW" same as "NOINDEX, FOLLOW" ?
                    DougRoberts
                    DougRoberts
                    0
                    2
                    465

                  • Is there any value in "starting from scratch" on a new domain?
                    bjs2010
                    bjs2010
                    0
                    3
                    101

                  • How does Google decide what content is "similar" or "duplicate"?
                    GTGshops
                    GTGshops
                    0
                    4
                    679

                  • 302 redirects - redirecting numerous domains into main primary domain
                    Carson-Ward
                    Carson-Ward
                    0
                    7
                    505

                  • My website has been penalised by Google for "Over optimisation" and "unnatural linking".
                    VisualSense
                    VisualSense
                    0
                    8
                    1.3k

                  • Do bad links "hurt" your ranking or just not add any value
                    AlanMosley
                    AlanMosley
                    0
                    8
                    1.0k

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy