Any Issues with Changing a Page based on IP address?

[nicole.healthline]

Building a site and wondering if we have one page that changes depending on where how it is accessed if that is a good / bad idea.

Thanks in advance!

[RyanKent]

Can you describe exactly what you mean by "based on IP address"? If you mean presenting different content for users from different countries, that is fine. If you mean presenting different content to Googlebot then others, that would not be ok.

[My-Favourite-Holiday-Cottages]

For the most part, it borders dangeriously close to cloaking, and also runs the risk of IPs being very failable in terms of determining a location.

On the otherhand, some very minor text changes, with a default, would probably be fine if they improve the user experiance. Remember that google will only see the default version, so you're not getting any potential location based ranking.

If it's on a larger scale, I wouldn't bother and would work on loaction specific landing pages instead.