Multiple Versions of Pages on One Website

[Jawa]

Hi!

My name is Sarah and I work for a brand design firm in Los Angeles. Currently we're working on a website redesign for our company.

We have three pages of content that we want to add to the site, but are unsure if we will get penalized by Google if we add all of them since they may come off as too similar?

The pages are:

Branding
Personal Branding
Corporate Branding

Does anyone know if our SEO will be penalized for having all three of these pages separately, or should we just focus on Branding, and include Personal Branding and Corporate Branding as sub categories on the page?

Thanks!

Sarah

P.S. I  should also say, we will have more than just the three aforementioned pages. It's going to be a big site with around 200+ pages. (Half of them being services, which is where the Branding, PB and CB pages will be located.)

[RankSurge]

As long as the content is distinct to each page, and not just a rehash of what was found on the Branding page, you should be good.

[DougRoberts]

I don't think it's a problem as long as the pages are unique and have a purpose, a reason to exist. Don't just think about the keywords but what they mean to your visitors and how your visitors will progress through your site (hopefully all the way to your site goals/calls to action).

I personally recommend having specific pages tailored around unique offerings that target the specific needs of different customers. (In this case personal vs corporate are very different needs and it'll be worth having content that talks to the customer)

As I say, it's not the titles of the pages or the keywords that they target that'll mean they have less value to google - it's the quality of the content.

Make sure you answer the visitors questions and give them what they're looking for! Make sure the "what's in it for me" is obvious...

As long as the pages exist for a legitimate reason and deliver some value to your visitors/customers then I don't think you need to worry too much about being "penalized by google."

Hope this helps!