How does Google handle URL shortening, do they pass link juice?

[iansellman]

When I'm Social Book marking my websites I use a url shortening service such as bitly.com or onlywire.com.   Do these services transfer link juice in the same ways as a direct link would do?

[kyleNeedham]

Most social bookmarking websites are "no follow" so they won't pass on link juice anyway,  shorter links also provide a better user experience and click through rate.

[intSchools]

Bit.ly uses 301 redirects which will pass 90-95% of the link juice to your URL (almost the same as a direct link). If a URL shortener uses 302 redirects then they will not pass any link juice.

[TheSEODR]

Here is a post on the Seo Moz Blog a couple of weeks ago. Provides good information to understand how shortened links work with ranking. http://www.seomoz.org/blog/url-shortener-owl-li-indexed-in-google

[intSchools]

This is really useful! Thanks for share.

[iansellman]

Thanks for your help everyone.