Tips for quick SEO

[kevinliao]

Hi guys (first time posting). I'm involved in many differnt marketing activities on an ecommerce site and don't always get a lot of time to focus on SEO (although I appreciate its importance). What are your tips for the most effective SEO tasks to focus on considering these time constraints? Think 80/20 applied to SEO. Thanks. Paul

[PremioOscar]

I would starte with a SEO Audit in order to discover if there are any technical issues with the site (I would use screaming frog/webmaster tools/moz crawl diagnostic). If so I would start fixing these issues first and them move on to On-Page optimization/Content.

Let's say your ecommerce site has 1000 pages, I would focus weekly on 25 pages, creating well written product descriptions, optimized content and so on.

These task should leave you with a well optimized and search engine/customer friendly website which will help you move on to more time consuming and complex SEO tasks

Hope it helps!

[TomRayner]

Site speed is often a quick fix.  A faster site can not only help in SEO, but also for conversion factors of course.

Run your site through GTMetrix and have a look at the recommendations that come up.  If you click the recommendation, then the "What does this mean?" text in the top right, it'll explain what the change will try to achieve.  If you click "read more" on that pop up, more often than not you'll get a tutorial on how you can implement the change.

[kevinliao]

Thanks for the update guys. I'm getting the strong impression that site content, crawling issues and on-page optimisation are the critical factors to focus on first. Thanks, Paul.

[PremioOscar]

Your impression is right.Think about it in this way, Google wants to provide  the best experience to its customer when they look for something online. If your site hasn't got any issues (technical issues), could be easily indexed by robots, has good original content and most important helps answering customers' queries, you get a step closer to the first page. Indeed link building (or earning), social media, local and whatnot do have a crucial role to improve your site authority, but without a "search engine/visitor friendly" website, all your effort won't be worth as much.

Good luck

Oscar