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    4. How to control Artist Info sidebar on Google SERP?

    How to control Artist Info sidebar on Google SERP?

    Branding / Brand Awareness
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    • powerup
      powerup last edited by

      Google has added an information sidebar to its SERPs for public figures, including artists of all stripes. Search for "Coldplay" and you'll see what I mean.

      I'm wondering where Google pulls this information from, and how to keep it complete and up to date.

      The sidebar includes basic information, including Birthday, Education, Awards and Works (albums / books etc.).

      In representing an artist, this is now the first encapsulated information presented to user searching for my artist, and I want to make sure it's accurate.

      Any insight on how to edit this info would be truly appreciated.

      1 Reply Last reply Reply Quote 0
      • matbennett
        matbennett last edited by

        This is what Google are calling "knowledge graph" - their own rather cynical take on the semantic web. The idea is to pull data on known entities from a number of sources and present them in once place.

        The main sources of information are:

        • Wikipedia
        • Freebase
        • Google's own search data
        • a multitude of data-specific sources

        I am afraid I have no idea what the actual sources are for band information. However if some is wrong on the knowledge graph results you might be able to find out: Look for other authorative sources where the data is wrong.

        The important thing to remember is that little (any?) of that data is unique to knowledge graph - it is pulling data from elsewhere. Correct those sources and it should follow. Start with checking wikipedia.com and freebase.com  - then look for other high authority sources that are likely to be used. Where would YOU look for that information?

        Sorry I can't help more with the specifics.

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