Integrate a blog within an existing site

[PremioOscar]

Hello everyone!

I work on a website of a very small company and so far no one has ever implemented (not even thought about) a proper content strategy. The only content on the site are products description.

Through Analytics I discovered lots of opportunities and topics to be covered which would massively increase the traffic, increase the engagement and (hopefully) sales.

Problem is that I don't really know how to integrate a blog into the existing site; my first thought was wordpress

What is the best way to do it?

[LesleyPaone]

I generally do wordpress. I like using a sub domain, but I think a lot of people suggest using the main domain for ranking power. What is your current site built in, a lot of the e-commerce platforms now have blog modules which might actually be your best bet.

[GPainter]

you may find this old website helpful - http://jonathanwold.com/tutorials/wordpress_integration/

And this - http://codex.wordpress.org/Integrating_WordPress_with_Your_Website

Simple version you just need to have www.yourwebsite.com/blog and you would install the blog in the /blog directory.

there are loads of tutorials about for doing it if your a one man team. Having a blog is always a nice way to reach out to your customers / clients and get them to connect. A lot of people use Wordpress so that should be a good start for you along with there being lots of support for it.

There are also some great topics about content etc. you can read for your blog.

Hope this helps, Good luck.

[PremioOscar]

The website, an e-commerce site, uses a custom built CMS with no blog modules so I have to create it and I thought would be easier to implement a wordpress blog.

@Chris thanks for sharing those posts, I will look into it. Also I will have to talk to the developer of the site and see also if wordpress could actually fit the CMS.