Why is my comp still beating me??

[brandon07]

Hey Friends,

I have been doing some analyzing in opensiteexplorer and attached below is an image showing my url (5th position) and my competitors (1st position). Any ideas as to WHY they are still beating me in rankings? I'm sure there could be a number of reasons but the numbers are staggering.

Thanks

Screen%20Shot%202013-09-16%20at%205.22.46%20PM.png Douu98y

[guillermoga]

Hi Thomas,

The image didn't attach successfully. I get the error: "The requested content cannot be loaded.
Please try again later."

[Jonathan1979]

Page authority is not the only factor that google takes into account.  For instance compare the root domains and you will see that your competitor has a much high domain authority, as well as considerably more backlinks.

I am seeing some high rankings lately from sites that have predominately branded root domain links with high domain authority, even if they have less links to the keyword pages than their competitors.

In addition there are other factors that won't be taken into account in the Moz stats, such as the freshness factor (new content etc), site speed, onpage seo etc.

[brandon07]

please see image now.

[Ron_McCabe]

I agree with Jonathan.  I would also look at the quality of links as all links are not the same.  You may want to use Spyfu recon files to look at the specific content your competitor is ranking on.

[MoosaHemani]

Jonathan is right! The factors you have displayed in your image are important but not the only factors that Google use when ranking a site in search engines. I think you should also look in to on-page optimization like title, metas, internal linking, content quality, technical issues and more.

I recently compiled a long SEO audit checklist (http://www.setalks.com/complete-seo-audit-checklist/) just go through it and see what other areas of your competitor are powerful as compare to yours!

Hope this helps!

[EGOL]

You are being beaten because your competitor is garrett

[brandon07]

Um Thanks.... I'm a little confused though. Are you saying Garrett can't be beaten?