The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. On-Page / Site Optimization
    4. Cornerstone Page And Outbound Links

    Cornerstone Page And Outbound Links

    On-Page / Site Optimization
    7 3 246
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • Humanovation
      Humanovation last edited by

      I have a cornerstone page and 10 related articles that all have links to the cornerstone page.  My question is, should the cornerstone page link back to those 10 articles as well or will it lose juice by doing so?

      Thanks in advance 😉

      1 Reply Last reply Reply Quote 0
      • EGOL
        EGOL last edited by

        What's a "cornerstone page"?

        Humanovation 1 Reply Last reply Reply Quote 0
        • Humanovation
          Humanovation @EGOL last edited by

          A page that is specifically designed to rank for a particular keyword or group of keywords ...

          1 Reply Last reply Reply Quote 1
          • EGOL
            EGOL last edited by

            Thanks.

            I guess all of my pages are cornerstones.   Don't know why I would build anything else.  🙂

            ===================

            I do have some groups of pages like you describe.   They consist of..... One page that is narrowly optimized for a very difficult short-tail keyword (widgets) and that page links to supplemental pages on many related keywords (brass widgets, wooden widgets, plastic widgets, etc).

            My page for the root keyword links to all of the supplemental pages, and all of the supplemental pages link back to the root keyword page.  There links appear two places.  1) in the bread crumbs; and 2) in the paragraph text of the page.

            I have had great results with these pages.  My root page will have paragraphs and photos for every supplemental page topic... then the supplemental pages have extended content on that topic and lots more images.

            Comment...  I stopped thinking about linkjuice a long time ago.  I don't regret it.

            ChristopherGlaeser 1 Reply Last reply Reply Quote 1
            • ChristopherGlaeser
              ChristopherGlaeser @EGOL last edited by

              Comment...  I stopped thinking about linkjuice a long time ago.  I don't regret it.

              +1

              I find things are easier now that I devote my energy developing content.

              Best,
              Christopher

              Humanovation 1 Reply Last reply Reply Quote 0
              • Humanovation
                Humanovation @ChristopherGlaeser last edited by

                That is great and all. But since this entire site is devoted to search engine optimization, your suggestion to forget about optimizing my cornerstone page doesn't really help ...

                ChristopherGlaeser 1 Reply Last reply Reply Quote 0
                • ChristopherGlaeser
                  ChristopherGlaeser @Humanovation last edited by

                  Understood.  I read EGOL for months before I really grokked what he was saying about how to optimize a site for search engines.

                  Best,
                  Christopher

                  1 Reply Last reply Reply Quote 1
                  • 1 / 1
                  • First post
                    Last post
                  • Outbound links
                    Rob3
                    Rob3
                    0
                    8
                    350

                  • Two links to different page with same link label
                    kjerstibakke
                    kjerstibakke
                    0
                    4
                    117

                  • Can Javascript Links Be Used to Reduce Links per Page?
                    Jay-T
                    Jay-T
                    0
                    5
                    650

                  • How can I reduce Too Many On-Page Links? I am looking for best method through which I can reduce by on page link.
                    dawnieando
                    dawnieando
                    0
                    6
                    173

                  • How many outbound links is too many outbound links?
                    littlesthobo
                    littlesthobo
                    0
                    4
                    6.5k

                  • Do Navigation links count the main link on the page?
                    DoRM
                    DoRM
                    0
                    3
                    198

                  • Are pages with lots of pictures with outbound links bad for seo?
                    Anthony_NorthSEO
                    Anthony_NorthSEO
                    0
                    5
                    521

                  • Is there a SEO penalty for multi links on same page going to same destination page?
                    daveupton
                    daveupton
                    0
                    6
                    8.0k

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy