I want your opinion?

[GPainter]

1.

Because people want to leave less information and parting with an email is easier than more information.

[AMA-DataSet]

I would say 1.

Personally I would be less likely to give information like my full name and phone number than just my email address.

[Sarbs]

1.

Same reason as Chris although i think he put the wrong number down from your list I also like the need help telephone number as to me signals you’re a legitimate company with contact details and acts a clear trust signal as well as user resource. Although I prefer the URL structure of 2 but that’s only from a personal preference of not liking the question format. You actually have more Keyword targeting in the one you’re using.

Title wise – I think 5 things you need to know rather than everything you need to know works better. People like short concise lists, more chance I’m going to read it.

[Goulart]

If you want more feedback, check out feedbackarmy.com, its super affordable and you'll generate feedback almost instantly.

[Dubs]

I'm with number 1 also.  The less information required, the better

[GPainter]

Hi Tuzzell,

Yes my bad I did type the wrong number, I've fixed that now. Its what I get for opening them in tabs!

Number 1!

Thanks

[Sarbs]

A second one you may want to check out (Think its free, forget) is Concept Feedback.

[Syedr1]

Thank you Tuzzell for your good analysis.

[Ron_McCabe]

I like the first one.  That being said I would recommend that you use an AB/multivariate testing tool like Optimizely to measure and test which landing page is better for conversions.

[vmialik]

#1 As it is more descriptive. However keep in mind what Google doesn't want according to Matt Cutts, he says keep it short and sweet:

“If you have got a three, four or five words in your URL, that can be perfectly normal. As it gets a little longer, then it starts to look a little worse. Now, our algorithms typically will just weight those words less and just not give you as much credit.

“The thing to be aware of is, ask yourself: ‘How does this look to a regular user?’ – because if, at any time, somebody comes to your page or, maybe, a competitor does a search and finds 15 words all strung together like variants of the same word, then that does look like spam, and they often will send a spam report. Then somebody will go” and check that out.