Are these URLs too Keyword-packed?

[Travis-W]

Hi guys,

Here is the URL: http://www.consumerbase.com/mailing-lists/dog-stores-mailing-list.html

The target keywords are "Dog stores mailing list" and "Dog stores mailing lists"

Does having "mailing-list" and "mailing-lists" in my URL hurt me?

[andrewv]

If it makes sense to the user and it reads naturally (does not sound spammy), then you're probably fine (the separation makes sense--dog store mailing list is a sub-section of the mailing list category). It's also good that "mailing-lists" and "Dog stores mailing list" are separated in the url, indicating it's part of the site structure.

You would want to avoid something like this: www.consumerbase.com/mailing-lists-dog-stores-mailing-list.html

have you given thought to changing "Dog-stores-mailing-list" to "Dog-stores-[keyword]-[keyword]" where the last two keywords are synonyms for mailing lists like "address list" or something similar. This diversifies what you're targeting while still telling the search engines the same basic thing--you're page is a mailing list for dog stores.

All in all, your URL/page IDs aren't going to make a huge difference when keyword targeting, just make sure it's relevant and makes sense when you read it aloud.

[Travis-W]

Thanks Andrew.

I want to make these URLs as unique as possible (there are 80,000 of them, and I am having a hard time getting them indexed).  I need the site structure to be perfect.

There are 2 types of mailing lists, business and consumer.

Do you think this would be good to add?
www.consumerbase.com/mailing-lists/business/dog-stores-mailing-list.html or would it be better for the site structure to make it like this since we actually have a /business-mailing-lists.html page?
www.consumerbase.com/business-mailing-lists/dog-stores-mailing-list.html

[andrewv]

The second one (/business-mailing-lists/dog-stores-mailing-list.html) just reads a bit too spammy for my tastes. If Business is the category, "dog-stores-mailing-lists" lets someone reading that ID know it's probably dog store mailing lists for a business. Repeating "mailing lists" twice seems redundant and doesn't add any additional value or insight as to what those pages contain.

Now, will Google see this as spammy across 80,000 pages? Maybe, maybe not. Personally, I'd choose something like this "www.consumerbase.com/mailing-lists/business/dog-stores-address-list.html" which shows the hierarchy of the site, reads clean, and gets multiple keywords in without being redundant.

I hope that helps

[Travis-W]

Does anyone else have any insight to these URLs?