Sales pages or one site?

[Agentmorris]

New client in the pensions market and they want to launch a new product. There are

They have asked for a site build but my question is

Is there a benefit to writing unique copy for this one product on each micro site/sales page and focus on a particular keyword, with an email capture for lead generation and also a link back to the main site.

Buy domains with targeted keywords in them : www.workplacepensions.co.uk www.auto-opt-in-pensions.co.uk etc?

Thoughts please as it will change my proposal

[CleverPhD]

Yes.  Best practice is to have 1 page optimized per keyword that you are targeting.  What you are proposing would be consistent with this.  Google Keyword Slios and that will give you some interesting reading.

[Agentmorris]

Thanks. I will build and make content unique. Cheers!

[ReferralCandy]

If I understand correctly, you will be writing different unique copies on different pages to promote the same product? It may pull off in the earlier stages, but I foresee it will be hard work to keep all of these pages up and running, without running into the risk of duplicate content. It would be easier to focus your efforts on just one site, and making it exceptional.

With regards to buying domains, it would be preferable to have keywords in them, but try to make it revolve around your client's brand rather than just keyword spamming. Google has been placing more and more emphasis on quality content from authoritative sources, which makes keywords in domains not as important as before.

[Agentmorris]

If I am performing Geo based SEO as well as products, would this make sense to keep all on the same domain as separate sales pages? I am using wordpress so can easily create them to be unique copy url and alike so there wouldnt be any duplicate issues.

Sound ok?