None branded keyword Sitelink?

[vahidafshari45]

Hi Friends

I have sitelink when people search my brand. Can I have another sitelink for none branded keyword that my site is more than 1 year top of google position?

[BlueprintMarketing]

hi,

if you're site is already ranking at the top of Google for a year I would be careful about playing with the title tag to that.

However yes of course you can have one link that is dedicated simply to a brand name. Example.com/brand-name

title tag = brand name

you may also dedicate another page with a different URL and different content on it to any non branded term you wish.

Example.com/nonbranded

title tag equals = nonbranded

if you are talking about using your home page for both know that is not possible you could do a combination. Or pick one or the other.

Www.example.com

title tag = brand name

title tag = Not brand-name

or you could optimize it to carry both.

www.Example.com

title tag non branded term - brand name

whichever you place first will have more power in Google meaning if you put your brand name before your non-branded term you will definitely rank stronger for your brand name however for most companies this is not an issue ranking for your brand name unless it is very common. If it is a common term I would place it first if it's not I would place it second.

I hope I've been of help,

Thomas

[RobertFisher]

Tadbir,

With sitelinks, you get those because Google sees traffic to these particular pages or in some other way finds them relevant to the search. They also show when your site is in a non branded search on a SERP, but sometimes slightly different. (See the screenshots attached). You can ask Google to take a sitelink down in GWMT and they will but only for 30 days and you must ask again. Unfortunately, you cannot ask them to put a sitelink up for you.

I apologize that the screenshots are heavily redacted but I do not wish to show any info about the brand or firm in them. In the first, you see four sitelinks and of them the title only had the brand name in one. All the titles are pulled from the sitepage and are the Title Tag and H1 in this instance.

On the second, notice that the sitelinks are only the link with no snippet and are in a row as opposed to two on top of two. The first is from a search on the brand, the second was on a Geolocation + non branded KW. In both they are receiving sitelinks.

I hope this helps you out.

Best,

Robert

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[RobertFisher]

Thomas, I think he is talking about the actual sitelink, not the Title Tag. He is wondering if he will get one for the non branded term since he has had it there for a year. And, the answer is it is up to Google.

Best and I agree re the Title Tag.

[BlueprintMarketing]

Hi Robert,

Thank you for telling me that. I had not realized that was what was being asked.

I completely agree with you as far as I know the only way you can change a site link is to remove it from Google's SERPs as shown in the photos attached in your answer below.

Tadbir,

Please accept my apology I missed the boat on that one. However Robert is 100% correct I am thankful he was able to answer your question.

All the best,

Thomas

[vahidafshari45]

Dear Thomas and Robert

Thanks for your great information