Onpage Optimisation

[nezona]

Hi Guys,

Has anyone noticed that the onpage rules seem to have changed in terms of what Google is looking for.

I have just been optimizing a client site, I haven't worked on for a year and noticed that the pages I have worked on have dropped since lat week when I finished the onpage. Some of them aren't just 1 or 2 places but literally pages. It can't be links as I haven't even started link building yet. These are the same rules i have been playing with for six years and I don't cut corners with rogue text, or overly optimize for keywords.

I am going to give it till the end of the month and then reverse the changes be interesting to see what happens.

Kind Regards

Neil

[Marcus_Miller]

Hey Neil, changes are never that huge and dramatic and to be blunt, things are pretty much the same on page (give or take) that they were 12 years ago when I first started this game.

It's possible you may have another problem here - do you know what the client has been doing for the last 18 months? Any link building? Is there any thin or duplicated content?

This could be a rough gig as the client will want to hang this on you but it could be something else entirely.

Link?

[nezona]

Looks like the "Google Dance" it's now 78th.

Thank you Marcus, thought I was going to have relearn everything!!!

[Marcus_Miller]

Ha, for an industry that publishes so much information, the basics have not really changed at all.

[nezona]

Yeah! just ran another report and now they have all changed again!!. Definitely reckon its having a dance!!