What are the best solutions to exclude internal traffic or visits from the people in an office?

[esiow2013]

Hi guys,

Other than excluding IPs in Google Analytics and Opt out in GA Chrome plugin, I would like to know your solutions to exclude internal traffic in Google Analytics.

I would also like to know your experience in using Opt-out in Google Analytics chrome plugin. Is it working well? Do you know the same plugin for Firefox? Is opt-out in GA chrome plugin a better solution than adding the following two lines in hour hosts file?

127.0.0.1 www.google-analytics.com
127.0.0.1 ssl.google-analytics.com

Thanks in advance!

[Alex-Harford]

I favour using a custom filter to add an IP exclusion. If you use the opt-out plugin or add those lines to your hosts file, then you're not sending data to ANY site that uses Google Analytics. For that reason I've never used it. The link here says the opt-out plugin is available for Firefox, so I guess you open the link in your preferred browser.

SEER suggest more options here, including use of a cookie and excluding the ISP instead of IP: http://www.seerinteractive.com/blog/best-ways-to-exclude-internal-traffic-in-google-analytics

Another option could be to serve anyone internally with a webpage that doesn't include the GA code, using server side script to pick out the IP range for example.

And just for completion, Google's instructions for excluding internal traffic: https://support.google.com/analytics/answer/1034840?hl=en-GB

[MoosaHemani]

IP excluding is a good option or maybe you can use Advance segment to exclude traffic that is coming from inside the office but again in that case one have to have a static IP instead of the random one!

GA’s IP excluding is something what I mostly recommend to all my clients!

[Kingof5]

We use an IP filter in GA.

[esiow2013]

Thanks for the input guys. I appreciate it. It is not possible for our company to use static IP for now and that's the reason why I asked other solutions and options.

[esiow2013]

Hi Moosa,

Thanks for your suggestions. What if we're only using dynamic IP? are there other solutions I can use in Google Analytics besides from advanced segments (which requires a static IP as you've mentioned).

Thanks in advance!

[esiow2013]

Hi Alex,

Yes, we don't want to include the traffic coming from our office and we want to exclude the visit or other metrics once an employee visits our site. If only we can use a static IP then this will be solved easily, but that's not possible for now. Great read from SEER.

Thanks a lot!